VR and Eye tracking for research and learning

Psychology research of a virtual reality environment with eye-tracking shows according to Professor Melissa Le-Hoa Vo, a psychologist at Goethe University Frankfurt, that: “When we search for a specific object in a scene, we seem to have developed a precise idea of where to look for and find certain things.” To reach this conclusion her team has used eye-tracking technology in a 3D virtual reality environment. Eye tracking is used to monitor human perception since… Continue reading

Augmented Reality forms a bridge between informal- and formal Learning

A research project of Helsinki University focuses on the use of Augmented Reality (AR) technology for learning. It is directed on the motivational and cognitive aspects and shows promising results. The outcome is based on 146 participants, 12-year old Finnish pupils, that was visiting a science centre exhibition. Professor Hannu Salmi from the University of Helsinki comments: “Several ICT-based educational materials are old-fashioned. The text-books have only been converted into digital form. However, by the… Continue reading

The Publishing Industry towards a new Reality

Digitalisation is transforming the whole publishing industry, new business models that profoundly decreasing the dependency of the old is appearing and getting consolidated. In this spirit, the publishing companies are streamlining their cost structures, strengthening their balance sheets and restructuring their portfolios. The revenues for newspapers is becoming more diversified. Instead of an exclusive focus on traditional advertising and subscription. Digitalisation is adding more value in the form of revenue from broadcasting, digital properties, new… Continue reading

Digital Society Education – Improving Social Work with VR-Training

Can VR help to improve social work? Professor Nicholas Lanzieri at New York University has created a VR-simulation that takes the student as a social worker through New York City’s Lower East Side. Here the student will enter an environment and explore possible challenges for clients. Professor Lanzieri explains: “I’m always excited about using different technologies to really tap into learning styles and help students acquire information in different ways.” It is an excellent way… Continue reading

Business Schools to move into Virtual Reality

Education is one thing, and working life put into practice something else, or is it? Many business schools are now experimenting with virtual reality in order to make the learning experience more authentic to what is waiting outside the doors of the university. Business theory education thereby is complemented with actual training of business skills. Robin Teigland at the Stockholm School of Economics says: “Instead of talking about virtual teams, we could practice being virtual… Continue reading

Content Marketing in a Virtual Reality

In the eLearningworld News we have acknowledged many virtual reality projects within publishing, education, health, and development. The seeds to a virtual reality future for all kinds of contents are already growing and where there is content there is also a growing ground for different kinds of marketing innovation. In addition, it is a new field of gold for great storytellers as the technology improves. VR Content Marketing A research report from Ericsson ConsumerLab shows… Continue reading

Using Eye-Tracking for skills development with VR-Analytics

eLearningworld News What happens if you combine eye-tracking, VR and analytics? The answer is that you get an environment to monitor what drives human attention across an unlimited number of hypothetical scenarios. This includes areas like improving marketing where e.g. retailer that quickly can optimize a store design after tracking the visual attention of shoppers in the store. Skills development is another area where this concept is making great improvements. For instance, a manufacturing company… Continue reading

To activate content marketing with a VR-experience – Nike breaking new ground

eLearningworld News Reactland is a new campaign in form of a virtual reality game from Nike directed towards customers in four shops in China. The game lets the customer’s test drive the shoes in a virtual environment in form of an avatar. Where they run and jump in a rough training session that shows the shoe’s ability, but without any danger for shopper’s own safety. It includes every terrain you can imagine around the world… Continue reading

Signs of the time: On what Millennials think of 5G and transformation of education

Millennials, the generation born between the 1980s to the beginning of the 21th Century, are more demanding than other generations when it comes to mobile- and internet technology, this year’s Ericsson Mobility Report shows. As this generation not know a world without ICT they are now taking the lead towards a 5G-future, both when it comes to digital networks and services. Since the key findings in the report is that millennials is leading a clear… Continue reading

Psychology Research in a Virtual Reality environment with Eye-tracking

eLearningworld News “When we search for a specific object in a scene, we seem to have developed a precise idea of where to look for and find certain things,” Professor Melissa Le-Hoa Vo, psychologist at Goethe University Frankfurt conclude from her recent research that can be used in several fields. To reach this conclusion the team has used eye-tracking technology in a 3D virtual reality environment. Eye tracking is used to monitor human perception since… Continue reading