Listen to the story {Play} Obesity and unhealthy living in general is a long-term problem in many parts of the world. In the US only 20% of the population meet the recommended levels of physical activity. In Europe 45% of the population never engage in physical activity. One of the barriers …
Listen to the story {Play} Using a virtual reality environment to study human cognitive processes is a developing research method with a multifold potential. The method applies to many different fields with different approaches. “When we search for a specific object in a scene, we seem to have developed a …
The seeds to an extended virtual reality future for all kinds of contents are already growing and where there is content there is also a growing ground for different kinds of marketing innovation. In addition, it is a new field of gold for great storytellers as technology improves. VR Content …
A research project of Helsinki University focuses on the use of Augmented Reality technology for learning. It is directed on the motivational and cognitive aspects and shows promising results. The outcome is based on 146 participants, 12-year old Finnish pupils, that was visiting a science centre exhibition. Professor Hannu Salmi …
Psychology research of a virtual reality environment with eye-tracking shows according to Professor Melissa Le-Hoa Vo, a psychologist at Goethe University Frankfurt, that: “When we search for a specific object in a scene, we seem to have developed a precise idea of where to look for and find certain things.” …
Digitalisation is transforming the whole publishing industry, new business models that profoundly decreasing the dependency of the old is appearing and getting consolidated. In this spirit, the publishing companies are streamlining their cost structures, strengthening their balance sheets and restructuring their portfolios. The revenues for newspapers is becoming more diversified. …
Education is one thing, and working life put into practice something else, or is it? Many business schools are now experimenting with virtual reality. To make the learning experience more authentic to what is waiting outside the doors of the university. Business theory education thereby is complemented with actual training …
Can VR help to improve social work? Professor Nicholas Lanzieri at New York University has created a VR-simulation. That takes the student as a social worker through New York City’s Lower East Side. Here the student will enter a virtual reality training environment and explore possible challenges for clients. Professor …
The University of Rochester is launching a new initiative to apply augmented and virtual reality to doctoral education. Where the focus is directed on health, education, product design, remote communication, entertainment, and other fields. 62 doctoral students are to be trained in the skills needed to advance AR/VR technologies. With …
What happens if you combine eye-tracking, VR and analytics? The answer is that you get an environment to monitor what drives human attention. This is performed across an unlimited number of hypothetical scenarios. This includes areas like improving marketing. Where e.g. a retailer that quickly can optimize a store design …
