Extended Reality for Publishing Industry – New Business Models

Digitalisation is transforming the whole publishing industry, new business models that profoundly decreasing the dependency of the old is appearing and getting consolidated. In this spirit, the publishing companies are streamlining their cost structures, strengthening their balance sheets and restructuring their portfolios. The revenues for newspapers is becoming more diversified. …

Bringing life to case studies with Virtual Reality

Education is one thing, and working life put into practice something else, or is it? Many business schools are now experimenting with virtual reality. To make the learning experience more authentic to what is waiting outside the doors of the university. Business theory education thereby is complemented with actual training …

AR and VR added to doctoral student’s skills development

The University of Rochester is launching a new initiative to apply augmented and virtual reality to doctoral education. Where the focus is directed on health, education, product design, remote communication, entertainment, and other fields. 62 doctoral students are to be trained in the skills needed to advance AR/VR technologies. With …

Eye-Tracking for skills development with VR-Analytics

What happens if you combine eye-tracking, VR and analytics? The answer is that you get an environment to monitor what drives human attention. This is performed across an unlimited number of hypothetical scenarios. This includes areas like improving marketing. Where e.g. a retailer that quickly can optimize a store design …

On what Millennials think of 5G and transformation of education

Millennials, the generation born between the 1980s to the beginning of the 21st Century, are more demanding than other generations when it comes to mobile- and internet technology, Ericsson Mobility Report 2017 shows. As this generation does not know a world without ICT they are now taking the lead towards …