Category: <span>Interactive storytelling</span>

Category: Interactive storytelling

Persuasion – How to optimize communication according to new research

Listen to the story {Play} Text or Video? Happy or Sad story? New research gives extraordinary results on how to optimize communication. Many will have the intuitive response that a video clip in general would do much more to persuade people than a text. But new research from MIT shows …

Strategy and tools for digital marketing

George S. Day, Professor of Marketing at Wharton Business School, identifies the interplay of three transformative driving forces to manage marketing activities in the digital age. Firstly, the impact of digital technologies Secondly, the changing role of the Chief Marketing Officer (CMO) Thirdly, emerging organizational design. Marketing strategy from a …