Category: <span>Interactive storytelling</span>

Category: Interactive storytelling

Featured

Empower Your Business with Interactive Storytelling

Listen to the story {Play} To empower your business and boost engagement interactive storytelling with genuine and interest-awakening content can pave the way. As it is interactive and is packaged according to the company’s target group’s preferences. Social media is, of course, a great channel to drive such engaging information …

Is it a game? Is it a book? With online interactive fiction, the answer is: YES

Listen to the story {Play} Interactive fiction has been around for decades, but the internet is providing novel ways to tell stories where readers shape the outcome. For IRL, Shanti Mathias investigates how creatives in Aotearoa are exploring the format. You have a choice. You are guiding Māia, a warrior, …

Persuasion – How to optimize communication according to new research

Listen to the story {Play} Text or Video? Happy or Sad story? New research gives extraordinary results on how to optimize communication. Many will have the intuitive response that a video clip in general would do much more to persuade people than a text. But new research from MIT shows …

Strategy and tools for digital marketing

George S. Day, Professor of Marketing at Wharton Business School, identifies the interplay of three transformative driving forces to manage marketing activities in the digital age. Firstly, the impact of digital technologies Secondly, the changing role of the Chief Marketing Officer (CMO) Thirdly, emerging organizational design. Marketing strategy from a …