Using Neuroscience and eBooks for Native Advertising

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Using Neuroscience and eBooks for Native Advertising

Mike Templeman identifies in Forbes five points of how to include neuroscience research in your native advertising and content marketing. Below we will use these points connected with using eBooks in the content marketing strategy. The concept basically is focusing on emotions and to keep it simple in order to boost engagement. The engine is interactivity. Step 1 Emotions. Focus on emotions to wake up the brain. With an enhanced eBook with the possibility to use different… Continue reading

Virtual Reality for Publishing and Learning Design

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Virtual Reality for Publishing and Learning Design

Virtual Reality will have a great impact on future publishing and learning is a trend that acknowledged by many sources. But what is really the benefits when using VR in practice within these areas. Let’s turn to journalism as an interesting example. Virtual Reality for Publishing In a study from Penn State University, the participants described the experience of VR-journalism in comparison to text-based articles as that VR-experiences produced a better sense of presence. In this… Continue reading

Artificial Intelligence and its ability to improve healthcare

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Artificial Intelligence and its ability to improve healthcare

As artificial intelligence is making its way into society, research on the consequences of the development is lagging behind. Artificial intelligence can improve our lives if we use it properly. But for this, we need to know what we can benefit from the systems and what the weaknesses are. Technology should support us, not alienate. Below follows some great examples of benefits with AI within healthcare. AI to improve healthcare and medical diagnosis Research from… Continue reading

The origins of storytelling give evidence of a shared cultural history

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The origins of storytelling give evidence of a shared cultural history

The origins of storytelling The power of an engaging story can change the world or keep it on its tracks. In this perspective fairy tales that lived on for hundreds of years has shown to be a powerful timeless source to influence societies. Recent research from Durham University anthropologist Dr Jamie Tehrani, and folklorist Sara Graça da Silva, from the New University of Lisbon, shows that fairy tales like “Beauty and the Beast” is much… Continue reading

The Publishing Industry towards a new Reality

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The Publishing Industry towards a new Reality

Digitalisation is transforming the whole publishing industry, new business models that profoundly decreasing the dependency of the old is appearing and getting consolidated. In this spirit, the publishing companies are streamlining their cost structures, strengthening their balance sheets and restructuring their portfolios. The revenues for newspapers is becoming more diversified. Instead of an exclusive focus on traditional advertising and subscription. Digitalisation is adding more value in the form of revenue from broadcasting, digital properties, new… Continue reading

How to Engage with Gamification for Serious Results

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How to Engage with Gamification for Serious Results

Add game mechanics with engaging triggers like exploring, gaining recognition for efforts in real time, advancing on the Leaderboard, choosing and refining strategy, gaining new knowledge and skills are features that interact with the human mind. Then put all this in a real-world scenario. The outcome is gamification and a boosted environment to engage to reach your organisational goals. As Professor Nick Flor at Anderson School of Management writes: “Primitive humans evolved an innate affinity… Continue reading

How to integrate EdTech in Your Learning Environment

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How to integrate EdTech in Your Learning Environment

Let’s see how an organisation can reach Level 3 on the eLearningworld Digital Maturity Model. To make learning more effective and in general improve the learning experience. The teachers/educators were trained at Level 2 and to some extent, digital content is used in the education. But now is the time to integrate the digital environment with the traditional classroom. Here follow five points for successful integration: Set the goals and vision for transforming the learning… Continue reading

Copyright rules fit for the digital era in Europe

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Copyright rules fit for the digital era in Europe

Yesterday, the European Parliament, the Council of the EU and the Commission reached a political agreement. To adapt the copyright rules to the digital single market. The focus has been directed on improving the conditions for all creative sectors. In the light of the tech development e.g. music streaming services, video-on-demand platforms, news aggregators and user-uploaded-content platforms. Commissioner Mariya Gabriel, Commissioner for Digital Economy and Society, commented in the following way: “The long awaited Copyright… Continue reading