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Interactive Marketing in the right moment of time

The power of a story can be limitless. In the digital era, this method from Ancient times also reinventing the main communication-channel from this age, namely word-of-mouth. Today this does not necessarily mean one-to-one-communication that spreads through a closed local network; instead millions could be ready to engage in the …

Over-Bridging the gap from school to working life with creative talent

The Masterpiece-project that is running on all levels in the school system of France aiming to put achieved knowledge of theory and talent into practice. It allows the learner to express her talents related to her future job. As the project forms a bridge between school and working life. Another …

Emotional Intelligence key to a successful Working Life

Let your senses guide you, embrace self-awareness/adaptability, collaboration/collegiality and empathy, in other words, use your emotional intelligence (EQ) as the key to success in your working life. These are the advice in Harvard Business Review by James Runde, the author of the book UNEQUALED, with 40 years of experience from …

Psychology of Gamification – research and practice

A multi-disciplinary research team from the University of Minnesota, USA, University of Waterloo, Canada, University of Ontario Institute of Technology, Canada, Old Dominion University, USA and University of Basel, Switzerland has developed a research method to use psychology models to research the impact of gamification. The purpose to improve the research …

Making citizen science a natural method of research

“We want to build a self-evident and everyday contact between science and citizens why we encourage with the current promotion of research institutions and researchers to establish lasting models of collaboration – because only a continuous cooperation with the citizens for a longer period creates optimum conditions for mutual learning …