Category: <span>trends</span>

Category: trends

Innovation Clusters – A new Generation is being built

Within HighTech Strategy 2025 the German Federal Education and Research Ministry now launch Future Cluster. Where one of the key objectives is to bring outstanding research faster into people’s everyday lives. This new generation of regional innovation clusters will form a basis for ideal conditions for the cooperation of universities, …

Strategy and tools for marketing in the digital era

George S. Day, Professor of Marketing at Wharton Business School, identifies the interplay of three transformative driving-forces to manage marketing activities in the digital age.     Firstly, the impact of digital technologies Secondly, the changing role of the Chief Marketing Officer (CMO) Thirdly, emerging organizational design. Marketing strategy from …

Job skills trends with focus on performance, health and tech

The transformative forces of the technological revolution include a set of broader socio-economic, geopolitical and demographic drivers of change. The interaction between the drivers creates developments in multiple directions where the interconnection in between makes them intensify one another even more. However, instead of focusing on jobs that will disappear …