• Advertising

Brand Management transforms to Brand Publishing

Brand management is a 20th Century term that is now transforming into the sharing economy. The outcome is that the broadcasting of values and design and events is becoming more of publishing of engaging content and collaboration with an audience. Meaning that the focus more is on the direct interaction with the audience that becoming collaborators in building the brand. Act like a publisher Greg Satell, business consultant writes in Harvard Business Review: “… marketers… Continue reading

Copyright rules fit for the digital era in Europe

Yesterday, the European Parliament, the Council of the EU and the Commission reached a political agreement. To adapt the copyright rules to the digital single market. The focus has been directed on improving the conditions for all creative sectors. In the light of the tech development e.g. music streaming services, video-on-demand platforms, news aggregators and user-uploaded-content platforms. Commissioner Mariya Gabriel, Commissioner for Digital Economy and Society, commented in the following way: “The long awaited Copyright… Continue reading

Using Neuroscience and eBooks for Native Advertising

Mike Templeman identifies in Forbes five points of how to include neuroscience research in your native advertising and content marketing. Below we will use these points connected with using eBooks in the content marketing strategy. The concept basically is focusing on emotions and to keep it simple in order to boost engagement. The engine is interactivity. Step 1 Emotions. Focus on emotions to wake up the brain. With an enhanced eBook with the possibility to use different… Continue reading

Virtual Reality for Publishing and Learning Design

Virtual Reality will have a great impact on future publishing and learning is a trend that acknowledged by many sources. But what is really the benefits when using VR in practice within these areas. Let’s turn to journalism as an interesting example. Virtual Reality for Publishing In a study from Penn State University, the participants described the experience of VR-journalism in comparison to text-based articles as that VR-experiences produced a better sense of presence. In this… Continue reading

Six most read stories and news on eLearningworld 2018

Most read stories 2018 Analysis of Learning, Tech, Design, Digital Culture and Entrepreneurship Enrich educational impact with support of AI  Making design the engine to achieve your goals European Innovation Scoreboard: EU is gaining ground in the global competition Artificial Intelligence – if you like or not – and why Europe is lagging behind Designing for the senses beyond visual Making Blockchain a European Affair   News stories Learning, Tech, Design, Digital Culture and Entrepreneurship Imaginative AI… Continue reading

“If history were taught in the form of stories…”

Therese Fowler writes: “The history of storytelling isn’t one of simply entertaining the masses but of also advising, instructing, challenging the status quo.” In other words, good stories told in an engaging way are like oil for the brain to tear down walls and boost understanding. Since a story helps the reader decode new words more easily. This is empowered by the reader’s motivation to follow the progress and learn something new. According to Uri… Continue reading

Content Marketing – sponsored stories

Content marketing sponsored stories Get Your message and news out through our knowledgeable environment. Content marketing is the real deal to make an impact and reach your marketing goals. Build the story of your brand and products and services by publishing news items and stories on eLearningworld. It is today available in Swedish, Greek and English (more languages is on the way). Please take a look at the interactive video below to learn more about… Continue reading

European Commission approves the same VAT-level on eBooks and printed books

eLearningworld News In a general attempt to improve the VAT-rules for e-commerce the EU Commission is now working to make it possible for the member states to lower the VAT-level on digital books to the same as printed books. Commission spokeswoman commented that today printed books and newspapers can have a reduced VAT-rate, and: “The same rules exclude e-publications, meaning that these products must be taxed at the standard rate. Once agreed by all member… Continue reading

Book publishing as a source of success – Today’s development

LEARNING DESIGN IN PRACTICE FOR EVERYBODY  > PART5 > NEW SECTION JUNE 14 2018 In our Swedish edition, we have published a series of stories about book publishing as a source of transformation both at the birth of the industrial society and now in pioneering years of the digital society. In the former transformation the focus of our stories was directed on two protagonists in Sweden during the first half of the 19th Century, the… Continue reading

Iceland considers to remove VAT on books

eLearningworld News The new government of Iceland plans to remove the VAT on books as a result of decreasing book sales and diminishing reading- and writing skills among the Icelanders. The Prime Minister Katrín Jakobsdóttir says that as a country that can be seen as the land of books with long storytelling traditions, the new proposal intends to improve the conditions for book publishers and the readers. In addition, the proposal also includes new possibilities… Continue reading