Using Neuroscience and eBooks for Native Advertising

Mike Templeman identifies in Forbes five points of how to include neuroscience research in your native advertising and content marketing. Below we will use these points connected with using eBooks in the content marketing strategy. The concept basically is focusing on emotions and to keep it simple in order to boost engagement. …

Six most read stories and news on eLearningworld 2018

Most read stories 2018 Analysis of Learning, Tech, Design, Digital Culture and Entrepreneurship Enrich educational impact with support of AI  Making design the engine to achieve your goals European Innovation Scoreboard: EU is gaining ground in the global competition Artificial Intelligence – if you like or not – and why …

“If history were taught in the form of stories…”

Therese Fowler writes: “The history of storytelling isn’t one of simply entertaining the masses but of also advising, instructing, challenging the status quo.” In other words, good stories told in an engaging way are like oil for the brain to tear down walls and boost understanding. Since a story helps …

European Commission approves the same VAT-level on eBooks and printed books

eLearningworld News In a general attempt to improve the VAT-rules for e-commerce the EU Commission is now working to make it possible for the member states to lower the VAT-level on digital books to the same as printed books. Commission spokeswoman commented that today printed books and newspapers can have …