sleepingbeautyeLearningworld News from UK

The power of an engaging story can change the world or keep it on its tracks. In this perspective fairytales that lived on for hundreds of years has shown to be a powerful timeless source to influence societies. Recent research from Durham University anthropologist Dr Jamie Tehrani, and folklorist Sara Graça da Silva, from New University of Lisbon, shows that fairytales like “Beauty and the Beast” is much older than before was commonly thought. They could be traced back to pre-historic times, which means between 2500 and 6000 years old, according to the researchers.  The theory origins from Wilhelm Grimm of the brothers Grimm that in the 19th century believed many of the fairy stories that they popularised came from a shared cultural history from the birth of the Indo-European language family. “Marketing is no longer about the stuff that you make, but the stories you tell.” Seth Godin writes. Yes, the new age is really recharging the most powerful engine and steering-wheel: the power of an engaging story. Source: the Guardian  and  Royal Society Open Science journal