Interactive Marketing in the right moment of time

The power of a story can be limitless. In the digital era, this method from Ancient times also reinventing the main communication-channel from this age, namely word-of-mouth. Today this does not necessarily mean one-to-one-communication that spreads through a closed local network; instead millions could be ready to engage in the …

Storyteller for Business – Bringing a unique set of experiences

Every age has its innovative format for storytelling. The oral tradition proceeded to innovations like the printed book’s texts and illustrations, to proceed to move image and sound in the form of film, radio and TV. What is significant is that the power of a good story independently of format …

Using Neuroscience and eBooks for Native Advertising

Mike Templeman identifies in Forbes five points of how to include neuroscience research in your native advertising and content marketing. Below we will use these points connected with using eBooks in the content marketing strategy. The concept basically is focusing on emotions and to keep it simple in order to boost engagement. …

Storytelling to boost Engagement for your business

Engagement from storytelling is built with genuine and interest-awakening content. It is interactive and is packaged according to the company’s target group’s preferences. Social media is, of course, a great channel to drive such engaging information and strengthen the brand. Besides the interactivity that can be created via social media …

Improving Content Marketing by boosting Interactivity

A few months ago four short stories about content marketing were published in a series of five. However, the fifth story that was set to be a review of effective content marketing tools and services was never published. Since after exploring and testing several, no one seemed to meet our …

To activate content marketing with a VR-experience – Nike breaking new ground

eLearningworld News Reactland is a new campaign in form of a virtual reality game from Nike directed towards customers in four shops in China. The game lets the customer’s test drive the shoes in a virtual environment in form of an avatar. Where they run and jump in a rough …