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Designing a Brand Story strategy for dynamic Interaction

Designing a Brand Story strategy for dynamic Interaction

Stories and storytelling is a handiwork designed to engage with the human mind. While data is its own form of poetry, in the first step mostly workable for computers and digital applications, to in the next step make them be able to assist you to simplify tasks in your everyday life and working life. Data is thereby for simplification and measuring. While storytelling can open new horizons for people and engage to improve and reach goals.… Continue reading

Brand Management transforms to Brand Publishing

Brand Management transforms to Brand Publishing

Brand management is a 20th Century term that is now transforming into the sharing economy. The outcome is that the broadcasting of values and design and events is becoming more of publishing of engaging content and collaboration with an audience. Meaning that the focus more is on the direct interaction with the audience that becoming collaborators in building the brand. Act like a publisher Greg Satell, business consultant writes in Harvard Business Review: “… marketers… Continue reading

Using Neuroscience and eBooks for Native Advertising

Using Neuroscience and eBooks for Native Advertising

Mike Templeman identifies in Forbes five points of how to include neuroscience research in your native advertising and content marketing. Below we will use these points connected with using eBooks in the content marketing strategy. The concept basically is focusing on emotions and to keep it simple in order to boost engagement. The engine is interactivity. Step 1 Emotions. Focus on emotions to wake up the brain. With an enhanced eBook with the possibility to use different… Continue reading

Storytelling to boost Engagement for your business

Storytelling to boost Engagement for your business

Engagement from storytelling is built with genuine and interest-awakening content. It is interactive and is packaged according to the company’s target group’s preferences. Social media is, of course, a great channel to drive such engaging information and strengthen the brand. Besides the interactivity that can be created via social media in the appearance of dialogue, multimedia, comments, texts, design etc. This is where the business shows parts of its brain-capacity, in the form of e.g.… Continue reading

Empathic Design that collaborates with peoples minds

Latest News: The benefits of flipping STEM Education

Empathic design is focusing on the receivers subconscious desires by finding the implicit reasons people use your product or service. To put this method in practice you have to map emotions and motivations from potential target groups. Where you use formative research instead of summative research that usually is more common in design projects. Formative research begins at the beginning of a design project to work as a guide to align the design towards the… Continue reading

Improving Content Marketing by boosting Interactivity

Improving Content Marketing by boosting Interactivity

A few months ago four short stories about content marketing were published in a series of five. However, the fifth story that was set to be a review of effective content marketing tools and services was never published. Since after exploring and testing several, no one seemed to meet our expectations. Instead, we turned the criteria for the evaluation into practice and now we are launching the first content marketing services. Where the service Interactive… Continue reading

Content Marketing in a Virtual Reality

Content Marketing in a Virtual Reality

In the eLearningworld News we have acknowledged many virtual reality projects within publishing, education, health, and development. The seeds to a virtual reality future for all kinds of contents are already growing and where there is content there is also a growing ground for different kinds of marketing innovation. In addition, it is a new field of gold for great storytellers as the technology improves. VR Content Marketing A research report from Ericsson ConsumerLab shows… Continue reading

Content Marketing: Engaging in the right moment of time

Content Marketing: Engaging in the right moment of time

The power of a story can be limitless. In the digital era, this method from Ancient times also reinventing the main communication-channel from this age, namely word-of-mouth. Today this does not necessarily mean one-to-one-communication that spreads through a closed local network; instead millions could be ready to engage in the right individual moment in time.   Micro-moments To use Google’s terminology what you looking for as a digital marketer or really as a marketer in… Continue reading

To activate content marketing with a VR-experience – Nike breaking new ground

To activate content marketing with a VR-experience - Nike breaking new ground

eLearningworld News Reactland is a new campaign in form of a virtual reality game from Nike directed towards customers in four shops in China. The game lets the customer’s test drive the shoes in a virtual environment in form of an avatar. Where they run and jump in a rough training session that shows the shoe’s ability, but without any danger for shopper’s own safety. It includes every terrain you can imagine around the world… Continue reading

Content Marketing trends from Collaborative to Tech – Trend 2 of 5

Content Marketing trends from Collaborative to Tech - Trend 2 of 5

Design thinking to target people and their needs To use a design thinking approach for your content marketing strategy means to meet your audience from their individual prerequisites. Data is here the goldmine both to get a hold of what works for already published content and how to improve it, and also to receive sensible intelligence for coming campaigns. However, data gives rarely the full picture of peoples rational- and emotional requirements, which calls for… Continue reading