Tag: <span>storytelling</span>

Tag: storytelling

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Empower Curiosity – How to be an interactive storyteller Part 1

To empower curiosity is to build bridges between what you already know and what you want to know. The engine for curiosity is interactivity that can be formed with an almost unlimited number of methods, design’s and techniques. This could mean the interactivity between the reader and the printed story. …

New business models in the publishing industry

Researchers from Friedrich-Alexander-Universität in Erlangen-Nürnberg have developed ten proposals to provide publishers with inspiration to concepts for new business models. “The key element of publishing 4.0 is the customer-driven approach.” Jörn Fahsel Jörn Fahsel is a doctoral candidate at Institute of Book Studies (E-publishing and Digital Markets) and a member …

Interactive storytelling makes your business develop

To empower your business and boost engagement interactive storytelling with genuine and interest-awakening content can pave the way. As it is interactive and is packaged according to the company’s target group’s preferences. Social media is, of course, a great channel to drive such engaging information and strengthen the brand. Besides …

Gamified Storytelling for Business Development

After satisfying the rational intelligence of your users with qualitative service and employees with good salary and working conditions also the emotional intelligence must be satisfied. It is time for external and internal stakeholders interact with your organisation. Developed and integrated in the right way gamification/game mechanisms can be a very powerful …