• Advertising

Designing a Brand Story strategy for dynamic Interaction

Stories and storytelling is a handiwork designed to engage with the human mind. While data is its own form of poetry, in the first step mostly workable for computers and digital applications, to in the next step make them be able to assist you to simplify tasks in your everyday life and working life. Data is thereby for simplification and measuring. While storytelling can open new horizons for people and engage to improve and reach goals.… Continue reading

The origins of storytelling give evidence of a shared cultural history

The origins of storytelling The power of an engaging story can change the world or keep it on its tracks. In this perspective fairy tales that lived on for hundreds of years has shown to be a powerful timeless source to influence societies. Recent research from Durham University anthropologist Dr Jamie Tehrani, and folklorist Sara Graça da Silva, from the New University of Lisbon, shows that fairy tales like “Beauty and the Beast” is much… Continue reading

Europe’s creative economy – public service media’s contribution – new report

A new report from EBU shows that Europe’s public service media organisations play a vital part in contributing to the creative industries. EBU representing 117 public service media organisations from 56 countries in Europe. The report shows that in 2017, public service media (PSM) organizations spent €18.6 billion on content. 84% or €15.5 billion was spent on original content. PSM totally invested €2.8 billion on fiction productions in 2017. This means 73% of all TV fiction… Continue reading

How to Engage with Gamification for Serious Results

Add game mechanics with engaging triggers like exploring, gaining recognition for efforts in real time, advancing on the Leaderboard, choosing and refining strategy, gaining new knowledge and skills are features that interact with the human mind. Then put all this in a real-world scenario. The outcome is gamification and a boosted environment to engage to reach your organisational goals. As Professor Nick Flor at Anderson School of Management writes: “Primitive humans evolved an innate affinity… Continue reading

Rethink millennials habits on storytelling and shortcuts

Large-amounts of short information-chunks are overflowing us. Meaning and understanding are breached in favour of shortcut demands. The development of the digital world is in this line of thinking just another step in the development of the industrial society’s mass-production and mass-media. Where quantity always is more important than quality. Besides new technology especially younger generations, New Millennium Learners, are often criticised to be the main driving force of this development. However, it is time… Continue reading

“If history were taught in the form of stories…”

Therese Fowler writes: “The history of storytelling isn’t one of simply entertaining the masses but of also advising, instructing, challenging the status quo.” In other words, good stories told in an engaging way are like oil for the brain to tear down walls and boost understanding. Since a story helps the reader decode new words more easily. This is empowered by the reader’s motivation to follow the progress and learn something new. According to Uri… Continue reading

The impact of Characters in Storytelling, new research

New research from McMaster University in Canada shows new interesting results on the impact of one of the most ancient and engaging art forms, namely storytelling. The focus of the research was the mechanisms of storytelling and the results show: “… that no matter how a narrative is expressed—through words, gestures or drawings—our brains relate best to the characters, focusing on the thoughts and feelings of the protagonist of each story.” This means that people… Continue reading

Storytelling to boost Engagement for your business

Engagement from storytelling is built with genuine and interest-awakening content. It is interactive and is packaged according to the company’s target group’s preferences. Social media is, of course, a great channel to drive such engaging information and strengthen the brand. Besides the interactivity that can be created via social media in the appearance of dialogue, multimedia, comments, texts, design etc. This is where the business shows parts of its brain-capacity, in the form of e.g.… Continue reading

Game Mechanics as Poetry for the Human Brain

After satisfying the rational intelligence of your users with qualitative service and employees with good salary and working conditions also the emotional intelligence must be satisfied. It is time for external and internal stakeholders interact with your organisation. Developed and integrated in the right way gamification/game mechanisms can be a very powerful and revolutionising tool for an organization as a part of the general digitalization of its performance. Dopamine Dopamine is included in several important… Continue reading

Content Marketing in a Virtual Reality

In the eLearningworld News we have acknowledged many virtual reality projects within publishing, education, health, and development. The seeds to a virtual reality future for all kinds of contents are already growing and where there is content there is also a growing ground for different kinds of marketing innovation. In addition, it is a new field of gold for great storytellers as the technology improves. VR Content Marketing A research report from Ericsson ConsumerLab shows… Continue reading