New business models in the publishing industry

Researchers from Friedrich-Alexander-Universität in Erlangen-Nürnberg have developed ten proposals to provide publishers with inspiration to concepts for new business models. “The key element of publishing 4.0 is the customer-driven approach.” Jörn Fahsel Jörn Fahsel is a doctoral candidate at Institute of Book Studies (E-publishing and Digital Markets) and a member …

Interactive storytelling makes your business develop

To empower your business and boost engagement interactive storytelling with genuine and interest-awakening content can pave the way. As it is interactive and is packaged according to the company’s target group’s preferences. Social media is, of course, a great channel to drive such engaging information and strengthen the brand. Besides …

Gamified Storytelling for Business Development

After satisfying the rational intelligence of your users with qualitative service and employees with good salary and working conditions also the emotional intelligence must be satisfied. It is time for external and internal stakeholders interact with your organisation. Developed and integrated in the right way gamification/game mechanisms can be a very powerful …

Interactive Marketing in the right moment of time

The power of a story can be limitless. In the digital era, this method from Ancient times also reinventing the main communication-channel from this age, namely word-of-mouth. Today this does not necessarily mean one-to-one-communication that spreads through a closed local network; instead millions could be ready to engage in the …

Storyteller for Business – Bringing a unique set of experiences

Every age has its innovative format for storytelling. The oral tradition proceeded to innovations like the printed book’s texts and illustrations, to proceed to move image and sound in the form of film, radio and TV. What is significant is that the power of a good story independently of format …

The origins of storytelling give evidence of a shared cultural history

The origins of storytelling The power of an engaging story can change the world or keep it on its tracks. In this perspective fairy tales that lived on for hundreds of years has shown to be a powerful timeless source to influence societies. Recent research from Durham University anthropologist Dr …