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How to Engage with Gamification for Serious Results

Add game mechanics with engaging triggers like exploring, gaining recognition for efforts in real time, advancing on the Leaderboard, choosing and refining strategy, gaining new knowledge and skills are features that interact with the human mind. Then put all this in a real-world scenario. The outcome is gamification and a boosted environment to engage to reach your organisational goals. As Professor Nick Flor at Anderson School of Management writes: “Primitive humans evolved an innate affinity… Continue reading

Rethink millennials habits on storytelling and shortcuts

Large-amounts of short information-chunks are overflowing us. Meaning and understanding are breached in favour of shortcut demands. The development of the digital world is in this line of thinking just another step in the development of the industrial society’s mass-production and mass-media. Where quantity always is more important than quality. Besides new technology especially younger generations, New Millennium Learners, are often criticised to be the main driving force of this development. However, it is time… Continue reading

“If history were taught in the form of stories…”

Therese Fowler writes: “The history of storytelling isn’t one of simply entertaining the masses but of also advising, instructing, challenging the status quo.” In other words, good stories told in an engaging way are like oil for the brain to tear down walls and boost understanding. Since a story helps the reader decode new words more easily. This is empowered by the reader’s motivation to follow the progress and learn something new. According to Uri… Continue reading

The impact of Characters in Storytelling, new research

New research from McMaster University in Canada shows new interesting results on the impact of one of the most ancient and engaging art forms, namely storytelling. The focus of the research was the mechanisms of storytelling and the results show: “… that no matter how a narrative is expressed—through words, gestures or drawings—our brains relate best to the characters, focusing on the thoughts and feelings of the protagonist of each story.” This means that people… Continue reading

Storytelling to boost Engagement for your business

Engagement from storytelling is built with genuine and interest-awakening content. It is interactive and is packaged according to the company’s target group’s preferences. Social media is, of course, a great channel to drive such engaging information and strengthen the brand. Besides the interactivity that can be created via social media in the appearance of dialogue, multimedia, comments, texts, design etc. This is where the business shows parts of its brain-capacity, in the form of e.g.… Continue reading

Game Mechanics as Poetry for the Human Brain

After satisfying the rational intelligence of your users with qualitative service and employees with good salary and working conditions also the emotional intelligence must be satisfied. It is time for external and internal stakeholders interact with your organisation. Developed and integrated in the right way gamification/game mechanisms can be a very powerful and revolutionising tool for an organization as a part of the general digitalization of its performance. Dopamine Dopamine is included in several important… Continue reading

Content Marketing in a Virtual Reality

In the eLearningworld News we have acknowledged many virtual reality projects within publishing, education, health and development. The seeds to a virtual reality future for all kinds of contents are already growing and where there is content there is also a growing ground for different kinds of marketing innovation. In addition, it is a new field of gold for great storytellers as the technology improves. VR Content Marketing A research report from Ericsson ConsumerLab shows… Continue reading

Content Marketing: Engaging in the right moment of time

The power of a story can be limitless. In the digital era, this method from Ancient times also reinventing the main communication-channel from this age, namely word-of-mouth. Today this does not necessarily mean one-to-one-communication that spreads through a closed local network; instead millions could be ready to engage in the right individual moment in time.   Micro-moments To use Google’s terminology what you looking for as a digital marketer or really as a marketer in… Continue reading

Storytelling – communication with a human multidimensional touch

Pure information is one-dimensional and often lacks the ability to ensure the receiver of the accuracy of what is communicated. Since such computer-like data is really boring and does not form bridges to engagement. The solution is that you need something to satisfy the audience’s emotional intelligence, which means your information should become multidimensional in order to humanize the information. This is where your storytelling begins. As Annette Simmons writes: “An image says more than… Continue reading

Newsletter – Storyteller Latest News

Please, subscribe to our free newsletter Storyteller Latest News Here you will find news of modern publishing and learning, literature, native advertising and an interactive competition with great rewards in every edition. By subscribing you also will follow the development and news on Storyteller on eLearningworld, almost in real time. Welcome to Newsletter – Storyteller Latest News.   Or subscribe here for the FREE newsletter without the book Continue reading