To activate content marketing with a VR-experience – Nike breaking new ground

To activate content marketing with a VR-experience – Nike breaking new ground

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Reactland is a new campaign in form of a virtual reality game from Nike directed towards customers in four shops in China. The game lets the customer’s test drive the shoes in a virtual environment in form of an avatar. Where they run and jump in a rough training session that shows the shoe’s ability, but without any danger for shopper’s own safety. It includes every terrain you can imagine around the world from over city rooftops, through forests and deserts etc, see the video below how it works. Source: Adweek