To activate content marketing with a VR-experience – Nike breaking new ground
eLearningworld News Reactland is a new campaign in form of a virtual reality game from Nike directed towards customers in four shops in China. The game lets the customer’s test drive the shoes in a virtual environment in form of an avatar. Where they run and jump in a rough training session that shows the shoe’s ability, but without any danger for shopper’s own safety. It includes every terrain you can imagine around the world… Continue reading
