Strategy and tools for marketing in the digital era

George S. Day, Professor of Marketing at Wharton Business School, identifies the interplay of three transformative driving-forces to manage marketing activities in the digital age.     Firstly, the impact of digital technologies Secondly, the changing role of the Chief Marketing Officer (CMO) Thirdly, emerging organizational design. Marketing strategy from …

Virtual job coach that detects real-time social and emotional signals

Let’s recapture a scenario that most people will enter, the job interview, including the tension and fears of making mistakes, giving the wrong impression. Of course, you can have training sessions with human job coaches. But they still are limited in time and space. Especially since the outcome to a …

European Time Machine project to reinvent the past for the benefit of business

European Time Machine is one of six proposals that received funding in a large-scale research initiative from the European Commission. The project focus on using historical big data to design and visualise the historical development of cities across Europe. Amsterdam is one of many cities that now are following in …