ul0032-313eLearningworld News from US

Netflix knows what you watch, Amazon reviewing your reading behaviour and Spotify what is music to your ears, while publishers still has no access to such big data. Not until now, Jellybooks is a reader analytics company that has run tests on the reader behaviour of 200 books from one American-, three British and three German publishers. The publishers’ that are working with Jellybooks does not use the data to profoundly reshape books, but instead it is used to shape their marketing campaigns. It is an improved method for the publisher to get better information about the audience in order to be better able to meet them on their ground. Source: New York Times and Jellybooks www.jellybooks.com