Designing an invisible interaction that plays with the senses are a key trend in design thinking, where the experience of the receiver somehow beyond the visual outlook should be hands-on-useful. This could mean sound, touch or something else that attract attention for the human senses.
Designing for the senses
Hana Tanimura, senior designer, Google Creative Lab, said the following to the Drum about sound in the invisible design trend:
“Designing for voice is still in it’s early stages of development; it will be interesting to see how designers move beyond the visual and apply their understanding of people and behaviour to craft a whole new set of experiences.”
Inspiration to this general trend is found in the learning design field. Now it is making its way into management and marketing etc.
Intersection where design meets neuroscience
This is also the intersection where design meets neuroscience. Where the keyword for the designer is neuroplasticity. While the task is to design to interact in ways that make the brain change and adapt. To in the next step lead to reshaping behaviour and experience in the direction that the designer targets with her or his work. In addition, this is basically what learning design is all about.
The purpose of the format is to with interactivity empower stories and other content in the form of a book to increase motivation, inspiration as well as make learning more effective. The outcome is thereby an empowering experience of the book’s timeless power. Storyteller PublishingLab and Storyteller On Demand