Tag: <span>storytelling</span>

Tag: storytelling

New business models in the publishing industry

Researchers from Friedrich-Alexander-Universität in Erlangen-Nürnberg have developed ten proposals to provide publishers with inspiration to concepts for new business models. “The key element of publishing 4.0 is the customer-driven approach.” Jörn Fahsel Jörn Fahsel is a doctoral candidate at Institute of Book Studies (E-publishing and Digital Markets) and a member …

Europe’s creative economy – public service media’s contribution – new report

A new report from EBU shows that Europe’s public service media organisations play a vital part in contributing to the creative industries. EBU representing 117 public service media organisations from 56 countries in Europe. The report shows that in 2017, public service media (PSM) organizations spent €18.6 billion on content. 84% …

Rethink millennials habits on storytelling and shortcuts

Large-amounts of short information-chunks are overflowing us. Meaning and understanding are breached in favour of shortcut demands. The development of the digital world is in this line of thinking just another step in the development of the industrial society’s mass-production and mass-media. Where quantity always is more important than quality. …

The impact of Characters in Storytelling, new research

New research from McMaster University in Canada shows new interesting results on the impact of one of the most ancient and engaging art forms, namely storytelling. The focus of the research was the mechanisms of storytelling and the results show: “… that no matter how a narrative is expressed—through words, …

Breaking the boundaries to Robotics with Storytelling on a Makerspace

eLearningworld News Makerspaces in informal learning environments is a vision now turning into a construction mode around the world. One example is Tech Tales, that is an NSF-funded project that invites families, where the parents enter a new role as learners in collaboration with their children. In the Tech Tale-project, …

How a word becomes a metaphor, new research from Lehigh University

eLearningworld News Languages develops over time, but we have little knowledge about how. To decrease this deficit the first large-scale study that researching the evolution of words has been published that includes 5000 English metaphorical mapping records within the time-scope of the past 1100 years. The research-project is conducted by …

Storytelling for Business Part 3: A brand’s memory and future story

“If history were taught in the form of stories, it would never be forgotten.” Rudyard Kipling wrote.  In this light digital technology gives great prospects to engage in short video-clips, podcasts, articles, other interactive content, social media and games. One excellent example of an inspiring storytelling-campaign is NIKE’s Make it count-campaign …