Listen to the story {Play} If you have figured out an effective way to manage your company’s big data, then make way for some serious innovation. But be warned, trying to big data effectively can be problematic. Often large and complex data sets are difficult (at the best of times) …
More than a year ago we published four short stories about interactive content marketing were published in a series of five. However, the fifth story that was set to be a review of effective content marketing tools and services was never published. Since after exploring and testing several, no one …
In a global forecast, the gamification market is expected to grow to €10 billion by 2020. It is driven e.g. by that gamification mechanisms are well-equipped to bring added value both for employees and customers. As it is especially effective for marketing, brand management and as an engaging feature in …
Mike Templeman identifies in Forbes five points of how to include neuroscience research in your native advertising and content marketing. Below we will use these points connected with using eBooks in the content marketing strategy. The concept basically is focusing on emotions and to keep it simple in order to boost engagement. …
“If history were taught in the form of stories, it would never be forgotten.” Rudyard Kipling wrote. In this light digital technology gives great prospects to engage in short video-clips, podcasts, articles, other interactive content, social media and games. One excellent example of an inspiring storytelling-campaign is NIKE’s Make it count-campaign …
eLearningworld News from US Desire to feel a sense of belonging, to succeed in life or to feel secure is some of the emotional motivators that connect the customers to a brand and to make them finishing a purchase and keep coming back. Research published in Harvard Business Review shows …
eLearningworld News from Google For a long time “anytime, anywhere” has been a “selling-point” for online learning. In Google’s Primer-app this has developed into focus on those micro-moments when you really have time to learn. At the same time as the content is only one click away since it is …
eLearningworld News from UK and World trends Talk Business Magazine picks eBooks as a one of the most important content marketing trends during 2016. eLearningworld share this view since eBooks could be a powerful branding engine to boost engagement of your organisation and its products and services. In addition, in …
eLearningworld News from the World InteraQtive Storytelling Newsletter is focusing on the magic of storytelling in general with analyses of the power a good story can generate. In addition much attention will be on how to empower content towards different target groups and with different purposes. It will be directed …
