Impact of Gamification - market and practice In a global forecast, the gamification market is expected to grow to €10 billion by 2020. It is driven e.g. by that gamification mechanisms are well-equipped to bring added value both for employees and customers. As it is especially effective for marketing, brand management and as an engaging feature in learning environments.

Impact of Gamification

New research from the University of New Mexico shows significant benefits of including gamification mechanics in products and services. It both triggers inner-motivation as well as health benefits. Professor Nick Flor at Anderson School of Management explains:

“Primitive humans evolved an innate affinity for playing games, because games allowed them to practice and develop in a safe environment, those mental and physical skills necessary for survival when actually fighting, hunting or gathering. Gamification touches on a primal instinct to find and collect things, to hone eye-hand coordination, to assimilate into a culture, and ultimately to have an avenue to compete with one another.”

In this general gamification trend that now works as an increasingly integrated mechanics in many fields of society, like marketing and learning, health is another area where it can trigger great results.

Written by
LarsGoran Bostrom©

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