contentmarketingeLearningworld News from UK

Data Science Institute that is a part of Imperial College in London and Jaywing, marketing specialist agency, has launched a collaboration with focus on exploring “cognitive responses to marketing stimuli”. The Institute’s Data Observatory facility opened November 2015 that equipped with advanced neuroscience techniques directed identifying reasons behind consumers decisions to buy and which brain areas that is involved. Martin Brody, Jaywing CEO, commented the new collaboration in the following way: “This collaboration will enable us to form a scientific framework to predict emotional responses to marketing stimuli and understand how to translate immediate response into long-term brand advocacy. Source: Imperial College London