George S. Day, Professor of Marketing at Wharton Business School, identifies the interplay of three transformative driving forces to manage marketing activities in the digital age. Firstly, the impact of digital technologies Secondly, the changing role of the Chief Marketing Officer (CMO) Thirdly, emerging organizational design. Marketing strategy from a …
Brand management is a 20th Century term that is now transforming into the sharing economy. The outcome is that the broadcasting of values and design and events is becoming more of publishing of engaging content and collaboration with an audience. Meaning that the focus more is on the direct interaction …
In a global forecast, the gamification market is expected to grow to €10 billion by 2020. It is driven e.g. by that gamification mechanisms are well-equipped to bring added value both for employees and customers. As it is especially effective for marketing, brand management and as an engaging feature in …
eLearningworld News “This is how design has become the mother of—not invention—but innovation and differentiation.” Erik Kiaer, managing director at Doblin, a design and innovation center at Deloitte Digital writes in Adweek. In this spirit, successful marketing is driven by design since today it is design that makes the products …
The author and marketing consultant Mark W. Schaefer identifies in Harvard Business Review seven marketing practices that HR can benefit from. Basically, successful marketing of products and services are the most important key for a company’s health and development, which would make the use of marketing practices in HR inevitable. Schaefer’s …
eLearningworld News from the World Google may use a new feature to make people try out their Android Pay-service. According to Android Police, there is strings within the new edition v1.10 that gives indications that it hides a promotional game that includes coins as rewards with possibility redeem real prizes. …
eLearningworld News from US The media company CBS in collaboration with Nielsen has developed a new method based on neuroscience to measure performance of commercials. When adding all the neuroscience results together researchers could explain 77% of an ad’s strength. 60 video ads for the consumer-market were evaluated for the …
eLearningworld News from US George S. Day, Professor of Marketing at Wharton Business School, identifies interplay of three transformative driving-forces to manage marketing activities in the digital age. Firstly, the impact of digital technologies, secondly, the changing role of the Chief Marketing Officer (CMO) and thirdly, emerging organizational design. With …
eLearningworld News from UK Data Science Institute that is a part of Imperial College in London and Jaywing, marketing specialist agency, has launched a collaboration with focus on exploring “cognitive responses to marketing stimuli”. The Institute’s Data Observatory facility opened November 2015 that equipped with advanced neuroscience techniques directed identifying …
