Strategy and tools for marketing in the digital era

George S. Day, Professor of Marketing at Wharton Business School, identifies the interplay of three transformative driving-forces to manage marketing activities in the digital age.     Firstly, the impact of digital technologies Secondly, the changing role of the Chief Marketing Officer (CMO) Thirdly, emerging organizational design. Marketing strategy from …

Content Marketing trends from Collaborative to Tech – Trend 4 of 5

Engagement with dynamic content Dynamic content adapts to the audience on an individual basis and includes interactivity as an invitation for the viewer to become a collaborator or player. The concept makes the marketing go from one-way-broadcasting to involvement, interaction and co-creation. With digital technologies, the possibilities are endless for …

Latest News: Using the power of marketing to improve HR-practice

The author and marketing consultant Mark W. Schaefer identifies in Harvard Business Review seven marketing practices that HR can benefit from. Basically, successful marketing of products and services are the most important key for a company’s health and development, which would make the use of marketing practices in HR inevitable. Schaefer’s …

Latest News: Growth hacking – Using neuroscience to create ads that sell

eLearningworld News from US The media company CBS in collaboration with Nielsen has developed a new method based on neuroscience to measure performance of commercials. When adding all the neuroscience results together researchers could explain 77% of an ad’s strength. 60 video ads for the consumer-market were evaluated for the …

Latest News: Changing Perspective for Marketing in the Digital Era

eLearningworld News from US George S. Day, Professor of Marketing at Wharton Business School, identifies interplay of three transformative driving-forces to manage marketing activities in the digital age. Firstly, the impact of digital technologies, secondly, the changing role of the Chief Marketing Officer (CMO) and thirdly, emerging organizational design. With …