Listen to the story {Play} The power of storytelling is well-documented. Whether it’s in the form of a traditional tale, fable, legend or myth, stories have a way of capturing our attention, engaging our emotions and leaving a lasting impression. Businesses can use storytelling to connect with their customers, inspire …
George S. Day, Professor of Marketing at Wharton Business School, identifies the interplay of three transformative driving forces to manage marketing activities in the digital age. Firstly, the impact of digital technologies Secondly, the changing role of the Chief Marketing Officer (CMO) Thirdly, emerging organizational design. Marketing strategy from a …
Design thinking is like a workable learning experience in general, one-size-does-not-fit-all. It should not be constructed in the form of a box, nice to look at, but not much more. Since when you open it you receive an assembly line that produces a theory of what you and everybody else …
Stories and storytelling for brand development is a handiwork designed to engage with the human mind. While data is its own form of poetry, in the first step mostly workable for computers and digital applications, to in the next step make them be able to assist you to simplify tasks in …
First of all, you need to design an entrance, a window of opportunity that satisfies the preferences of the target group(s) and also that engages the mind on an individual level. Purpose, outcome and interactivity but also unique aesthetics are important, and at the same time to not produce a …
The Danish government set to focus on the most talented pupils and students by directing funding to refine and develop their talent. The projects concern the whole formal educational system including primary school, secondary school and higher education. For the primary- and secondary school a national talent unit will be …
eLearningworld News The Government of Denmark is launching a new strategy to make children and youth more aware of the dangers on the web. The basic vision is to improve the digital competence with learning modules in order to make the youngsters better equipped to decode potential danger-zones and learn …
eLearningworld News from Luxembourg Luxembourg’s Minister of Education, Claude Meisch presented a Digital Strategy for Education in May 20. The focus is set on two main areas: 1. Digital education, preparing young people for a complex work environment that constantly changing, and their role as citizens in the private and …
eLearningworld News from the Sweden Edtech Sweden is an initiative with purpose to accelerate the edtech development in Sweden. The focus is set develop a long-term strategy and vision that according to the initiators of the project has been non-existent during the past decade. While countries in the northern Europe …
