Stories about digital storytelling and publishing 4.0 with a special focus on interactive books and integrated storytelling.
Episode 2: About developing interactivity in stories
Listen to the story {Play} To empower your business and boost engagement interactive storytelling with genuine and interest-awakening content can pave the way. As it is interactive and is packaged according to the company’s target group’s preferences. Social media is, of course, a great channel to drive such engaging information …
Listen to the story {Play} Four types of users are expected to enter your interactive book. They are the centre of UX design and the target of what you are creating. In this spirit, your job is to adapt interactive learning and storytelling and give support to all these user …
Listen to the story {Play} Access to literature, simple distribution, use of multimedia, layout adaption to the reader, the benefits of ebooks are many. Where the next generation ebooks that now are developing include empowering the content of the book with interactive features for boosted engagement and learning. Furthermore, it …
Listen to the story {Play} Interactive fiction has been around for decades, but the internet is providing novel ways to tell stories where readers shape the outcome. For IRL, Shanti Mathias investigates how creatives in Aotearoa are exploring the format. You have a choice. You are guiding Māia, a warrior, …
Listen to the story {Play} It can feel quite strange to use a digital medium in everyday life. These concepts have been explored in well-known movies such as Source Code, Blade Runner, Her, etc. Smartphones have also become widely used in everyday life and in 2019 there were 2.5 billion …
Listen to the story {Play} Text or Video? Happy or Sad story? New research gives extraordinary results on how to optimize communication. Many will have the intuitive response that a video clip in general would do much more to persuade people than a text. But new research from MIT shows …
George S. Day, Professor of Marketing at Wharton Business School, identifies the interplay of three transformative driving forces to manage marketing activities in the digital age. Firstly, the impact of digital technologies Secondly, the changing role of the Chief Marketing Officer (CMO) Thirdly, emerging organizational design. Marketing strategy from a …
Every age has its innovative format for storytelling to trigger action. The oral tradition proceeded to innovations like the printed book’s texts and illustrations, to proceed to move image and sound in the form of film, radio, and TV. What is significant is that the power of a good story …
Neuroscience research shows how users react to and engage with in-app mobile video ads. The purpose of the research was to help marketers of digital marketing understand the main keys to gain higher ad receptivity. To get more human attention to boost your brand. In the study users’ reactions to …
Integrating engagement in an organization with gamification So you have reached a new level, WOW! Great work! Higher-level often means higher status, you feel the heat, must continue, to the next level and even higher status is within your reach. You never know what is waiting around the next corner …
