Gamification Design a shortcut to behavioural improvement

Gamification Design a shortcut to behavioural improvement

TechnavioGamification Design A Shortcut To Behavioural Improvement, a global technology research and advisory company, identify three trends with a focus on educational content in a report. Besides interactive content and adaptive learning technologies, gamification design is considered to have a strong impact on the coming years. But how do you integrate fun and engaging game mechanics in an educational environment?

Gamification Design

Use creativity, solve problems, make your curiousity take you further for more fun, win more points, reach a new level and at the same time develop your skills and knowledge, while status and recognition are waiting around the corner. Many words on engagement can be written to describe gamification. But how should you design so it actually lives up to the great prospects?

First of all, you have to define the purpose of gamified learning content. This is the foundation the content and interactive feedback and game mechanics have to relate to. Secondly, the platform has to open up to the user, meaning it has to be a human-centred engaging experience. Where, thirdly, it at the same time challenge the creative ability and analytical skills. And, finally, trial and error, the design should favour mistakes and strategically wrong decisions etc. To make the user rethink, refine and remake again and again, in order to learn the most vital knowledge of all, that perfection does not exist, you can always improve whatever you do.


Driving forces in such design are both extrinsic and intrinsic motivation. The first is directed on receiving status and recognition, getting access to new levels, more powers in the game. While for learning the more important intrinsic motivation focus on building competence, using creative exploring to gain new knowledge and skills, having fun along the learning path. But still with fully engaged in the purpose of the experience. Gamification design is obviously a trend that will have a great impact on learning the coming years.

Written by
LarsGoran Bostrom©

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