Understanding the impact of Gamification with Psychology modelsA multi-disciplinary research team from the University of Minnesota, USA, University of Waterloo, Canada, University of Ontario Institute of Technology, Canada, Old Dominion University, USA and University of Basel, Switzerland has developed a research method to use psychology models to research the impact of gamification. The purpose to improve research of gamified mechanisms used in learning, user experience design in general, healthcare and government. Where the mind of the user when interacting in a gamified experience now can be further explored. The research team summarizes their findings in the following way: “Gameful experience theory provides researchers with a unified foundation to study gamification from any social scientific lens.” At the same time as it will help UX designers that use gamified mechanisms to optimize the user experience. Source: ScienceDirect

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