Category: <span>trends</span>

Category: trends

European Innovation Scoreboard: EU is gaining ground in the global competition

eLearningworld trends The European Innovation Scoreboard is a yearly comparative analysis of innovation performance. The comparison targets EU-members, EU in comparison to other European countries as well as the performance in comparison to other regions globally. The European Innovation Scoreboard 2018 was released June 22 shows that European innovation performance is …

Hot Consumer Trends 2018 Part 2: to create bridges and walls to communication

Augmented hearing is one of the trends that is identified in Ericsson ConsumerLab’s report 10 Hot Consumer Trends 2018. The 63% of the respondents of the survey that form the basis of the report think that earphones that translate languages are a good idea. And as many smartphones makers now …

Content Marketing trends from Collaborative to Tech – Trend 4 of 5

Engagement with dynamic content Dynamic content adapts to the audience on an individual basis and includes interactivity as an invitation for the viewer to become a collaborator or player. The concept makes the marketing go from one-way-broadcasting to involvement, interaction and co-creation. With digital technologies, the possibilities are endless for …

Content Marketing trends from Collaborative to Tech – Trend 3 of 5

Focus on long-term to find the right spots   By building a general story about your brand, products, services or/and ideas is a long-term event to find these micro-moments when a human actually engage in order to buy. But it includes short-term stories to create new spots to engage with …

Content Marketing trends from Collaborative to Tech – Trend 2 of 5

Design thinking to target people and their needs To use a design thinking approach for your content marketing strategy means to meet your audience from their individual prerequisites. Data is here the goldmine both to get a hold of what works for already published content and how to improve it, …

Content Marketing trends from Collaborative to Tech – Trend 1 of 5

Collaborative Content Marketing User-generated content is an important trend within the field of content marketing, but how do you engage people to become a part of such a collaborative environment? As market research shows that 70 percent trust user-generated content over content directly from the source. But what encouragements are …