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Social Media design not that social, according to new research

Social media like Facebook and Instagram are poorly designed for social interaction but are instead directed on finishing specific tasks, according to new research from Umeå University in the northern part of Sweden. This means that social media is designed in the same way that interaction designers are designing for communication between people and digital devices. The author of the doctoral thesis Aesthetics of Being Together, Christoffel Kuenen, suggests another approach to design that favours… Continue reading

Making design the engine to achieve your goals

Learning Design in Practice for Everybody > Part5 > New section January 19 2018 First of all, you need to design an entrance, a window of opportunity that satisfies the preferences of the target group(s) and also that engages the mind on an individual level. Purpose, outcome and interactivity but also unique aesthetics are important, and at the same time to not produce a cognitive overload for the receiver. Especially since it is at the… Continue reading