Strategy and tools for marketing in the digital era

George S. Day, Professor of Marketing at Wharton Business School, identifies the interplay of three transformative driving-forces to manage marketing activities in the digital age.     Firstly, the impact of digital technologies Secondly, the changing role of the Chief Marketing Officer (CMO) Thirdly, emerging organizational design. Marketing strategy from …

Job skills trends with focus on performance, health and tech

The transformative forces of the technological revolution include a set of broader socio-economic, geopolitical and demographic drivers of change. The interaction between the drivers creates developments in multiple directions where the interconnection in between makes them intensify one another even more. However, instead of focusing on jobs that will disappear …

Foreign Language skills improves by Listening to Vocabulary in Sleep, study shows

eLearningworld News A research project from Oxford University by Thomas Schreiner and Björn Rasch has put the hypothesis that listening to a foreign language during sleep can help improve vocabulary. Since sleep has a beneficial role in memory consolidation. To investigate the hypothesis in practice totally 68 healthy humans were …