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Latest News: Digital Advertising that works according to Neuroscience

Latest News: Digital Advertising that works according to Neuroscience

eLearningworld News from US New research shows how users react to and engage with in-app mobile video ads. The purpose with the research was to help marketers understand the main keys to gain higher ad receptivity, get more human attention to boost your brand. In the study users’ reactions to ads was monitored to two different ad-formats, but with the same creative output. The lead researchers, Dr. Thomas Ramsoy, PhD, CEO, Neurons Inc. and adjunct… Continue reading