Content Marketing trends from Collaborative to Tech – Trend 3 of 5

Focus on long-term to find the right spots   By building a general story about your brand, products, services or/and ideas is a long-term event to find these micro-moments when a human actually engage in order to buy. But it includes short-term stories to create new spots to engage with …

Making lifelong learning relevant as an integrated part life, a MIT solution

eLearningworld News How can you make lifelong learning an integrated part of your life? MIT’s WaitChatter suite’s solution, a Google Chrome extension for Gchat, is an interaction design that focuses on the micro-moments when you have time available. The suite includes vocabulary exercises in French or Spanish that you answer …

Latest News: Emotional Intelligence is the Engine of the Customer’s Journey

eLearningworld News from US Desire to feel a sense of belonging, to succeed in life or to feel secure is some of the emotional motivators that connect the customers to a brand and to make them finishing a purchase and keep coming back. Research published in Harvard Business Review shows …

Latest News: Google introduces App with MicroCourses to improve Marketing skills

eLearningworld News from Google For a long time “anytime, anywhere” has been a “selling-point” for online learning. In Google’s Primer-app this has developed into focus on those micro-moments when you really have time to learn. At the same time as the content is only one click away since it is …