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Tag: eye tracking

Using Eye-Tracking for skills development with VR-Analytics

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Using Eye-Tracking for skills development with VR-Analytics

eLearningworld News What happens if you combine eye-tracking, VR and analytics? The answer is that you get an environment to monitor what drives human attention across an unlimited number of hypothetical scenarios. This includes areas like improving marketing where e.g. retailer that quickly can optimize a store design after tracking the visual attention of shoppers in the store. Skills development is another area where this concept is making great improvements. For instance, a manufacturing company… Continue reading

Eye-tracking technology the next big thing?

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Eye-tracking technology the next big thing?

The areas of use are many for eye-tracking technology, besides the augmented experience in gaming, and the practical improvement of different human behavioural diagnoses like to discover dyslexia, assistive communication, market research, AR/VR, security system in vehicles and research etc. As both Apple and Google recently has bought eye-tracking technology companies and Microsoft has opened Windows to support eye-tracking hardware and software, the market is about take off. For instance research from the Swinburne University… Continue reading

Psychology Research in a Virtual Reality environment with Eye-tracking

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Psychology Research in a Virtual Reality environment with Eye-tracking

eLearningworld News “When we search for a specific object in a scene, we seem to have developed a precise idea of where to look for and find certain things,” Professor Melissa Le-Hoa Vo, psychologist at Goethe University Frankfurt conclude from her recent research that can be used in several fields. To reach this conclusion the team has used eye-tracking technology in a 3D virtual reality environment. Eye tracking is used to monitor human perception since… Continue reading