Using a virtual reality environment to study human cognitive processes is a developing research method with a multifold potential. The method applies to many different fields with different approaches. “When we search for a specific object in a scene, we seem to have developed a precise idea of where to …
The areas of use are many for eye-tracking technology, besides the augmented experience in games and other interactive applications, and the practical improvement of different human behavioural diagnoses like to discover dyslexia, assistive communication, market research, AR/VR, security system in vehicles, and research, etc. With Apple, Google, Tobii, Smarteye, and …
Psychology research of a virtual reality environment with eye-tracking shows according to Professor Melissa Le-Hoa Vo, a psychologist at Goethe University Frankfurt, that: “When we search for a specific object in a scene, we seem to have developed a precise idea of where to look for and find certain things.” …
What happens if you combine eye-tracking, VR and analytics? The answer is that you get an environment to monitor what drives human attention. This is performed across an unlimited number of hypothetical scenarios. This includes areas like improving marketing. Where e.g. a retailer that quickly can optimize a store design …
