Tag: <span>digital technologies</span>

Tag: digital technologies

Strategy and tools for digital marketing

George S. Day, Professor of Marketing at Wharton Business School, identifies the interplay of three transformative driving-forces to manage marketing activities in the digital age. Firstly, the impact of digital technologies Secondly, the changing role of the Chief Marketing Officer (CMO) Thirdly, emerging organizational design. Marketing strategy from a new perspective …

Content Marketing trends from Collaborative to Tech – Trend 4 of 5

Engagement with dynamic content Dynamic content adapts to the audience on an individual basis and includes interactivity as an invitation for the viewer to become a collaborator or player. The concept makes the marketing go from one-way-broadcasting to involvement, interaction and co-creation. With digital technologies, the possibilities are endless for …