Listen to the story {Play} The power of storytelling is well-documented. Whether it’s in the form of a traditional tale, fable, legend or myth, stories have a way of capturing our attention, engaging our emotions and leaving a lasting impression. Businesses can use storytelling to connect with their customers, inspire …
Listen to the story {Play} User-generated content is one of the important content marketing trends, but how do you engage people to become a part of such a collaborative environment? As market research shows that 70 per cent trust user-generated content over content directly from the source. But what encouragements …
Listen to the story {Play} Former CMO of Mindvalley and founder of Scale for Impact, Alessio Pieroni, has just launched his first book, Exponential Marketing. In it, he teaches the S.C.A.L.E. and L.E.A.D. frameworks of growth for online entrepreneurs that want to scale their businesses to 8 figures and beyond. …
Neuroscience research shows how users react to and engage with in-app mobile video ads. The purpose of the research was to help marketers of digital marketing understand the main keys to gain higher ad receptivity. To get more human attention to boost your brand. In the study users’ reactions to …
eLearningworld News from Google For a long time “anytime, anywhere” has been a “selling-point” for online learning. In Google’s Primer-app this has developed into focus on those micro-moments when you really have time to learn. At the same time as the content is only one click away since it is …
