Empathic Design that collaborates with peoples minds

Empathic design is focusing on the receivers subconscious desires by finding the implicit reasons people use your product or service. To put this method in practice you have to map emotions and motivations from potential target groups. Where you use formative research instead of summative research that usually is more common in design projects. Formative research begins at the beginning of a design project to work as a guide to align the design towards the… Continue reading