Content Marketing trends from Collaborative to Tech – Trend 2 of 5

Design thinking to target people and their needs To use a design thinking approach for your content marketing strategy means to meet your audience from their individual prerequisites. Data is here the goldmine both to get a hold of what works for already published content and how to improve it, …

Content Marketing trends from Collaborative to Tech – Trend 1 of 5

Collaborative Content Marketing User-generated content is an important trend within the field of content marketing, but how do you engage people to become a part of such a collaborative environment? As market research shows that 70 percent trust user-generated content over content directly from the source. But what encouragements are …

Swedish Minister of Secondary School Education criticizing “influencer” education

eLearningworld News Thoren Innovation School, a secondary school in Sweden, will in its Aesthetics programme offer a course to improve competence in content marketing and communication within the field of digital influencing e.g. on YouTube. This has generated heavy criticism from the Swedish Minister of Secondary School Education, Anna Ekström: …

Storytelling for Business Part 3: A brand’s memory and future story

“If history were taught in the form of stories, it would never be forgotten.” Rudyard Kipling wrote.  In this light digital technology gives great prospects to engage in short video-clips, podcasts, articles, other interactive content, social media and games. One excellent example of an inspiring storytelling-campaign is NIKE’s Make it count-campaign …

Latest News: Storytelling goes much further back in time than previously known

eLearningworld News from UK The power of an engaging story can change the world or keep it on its tracks. In this perspective fairytales that lived on for hundreds of years has shown to be a powerful timeless source to influence societies. Recent research from Durham University anthropologist Dr Jamie …

Storyteller for Business – for sensible intelligence and learning

Storyteller for Business services provide sensible intelligence and learning with integrated interactivity that empowers all stakeholders of your business. This includes loads of features for learning, information and brand management. The format for the distribution is interactive books and apps. Modern Publishing Technology Storyteller for Business services is based on …