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Latest News: Changing Perspective for Marketing in the Digital Era

Latest News: Changing Perspective for Marketing in the Digital Era

eLearningworld News from US George S. Day, Professor of Marketing at Wharton Business School, identifies interplay of three transformative driving-forces to manage marketing activities in the digital age. Firstly, the impact of digital technologies, secondly, the changing role of the Chief Marketing Officer (CMO) and thirdly, emerging organizational design. With these forces of change the marketing perspective transforms, instead of start building a marketing strategy to hit selected target groups, the marketer in the business… Continue reading