Content Marketing trends from Collaborative to Tech – Trend 3 of 5

Focus on long-term to find the right spots   By building a general story about your brand, products, services or/and ideas is a long-term event to find these micro-moments when a human actually engage in order to buy. But it includes short-term stories to create new spots to engage with …

Content Marketing trends from Collaborative to Tech – Trend 1 of 5

Collaborative Content Marketing User-generated content is an important trend within the field of content marketing, but how do you engage people to become a part of such a collaborative environment? As market research shows that 70 percent trust user-generated content over content directly from the source. But what encouragements are …

Transformation of Branding: From Mission to Radical Activism

eLearningworld News on Design Thinking Several leading designers predict on FastCoDesign.com the trends of branding during 2017. The most ground-breaking transformation is that the conventional wisdom that brands should not talk politics is making a u-turn to that it actually should include political activism. After Trump and Brexit and other …

Latest News: Emotional Intelligence is the Engine of the Customer’s Journey

eLearningworld News from US Desire to feel a sense of belonging, to succeed in life or to feel secure is some of the emotional motivators that connect the customers to a brand and to make them finishing a purchase and keep coming back. Research published in Harvard Business Review shows …