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Digital Marketing that boosts engagement – Neuroscience

Neuroscience research shows how users react to and engage with in-app mobile video ads. The purpose of the research was to help marketers of digital marketing understand the main keys to gain higher ad receptivity. To get more human attention to boost your brand. In the study users’ reactions to …

Content Marketing trends from Collaborative to Tech – Trend 3 of 5

Focus on long-term to find the right spots   By building a general story about your brand, products, services or/and ideas is a long-term event to find these micro-moments when a human actually engage in order to buy. But it includes short-term stories to create new spots to engage with …

Content Marketing trends from Collaborative to Tech – Trend 1 of 5

Collaborative Content Marketing User-generated content is an important trend within the field of content marketing, but how do you engage people to become a part of such a collaborative environment? As market research shows that 70 percent trust user-generated content over content directly from the source. But what encouragements are …

Transformation of Branding: From Mission to Radical Activism

eLearningworld News on Design Thinking Several leading designers predict on FastCoDesign.com the trends of branding during 2017. The most ground-breaking transformation is that the conventional wisdom that brands should not talk politics is making a u-turn to that it actually should include political activism. After Trump and Brexit and other …

Latest News: Emotional Intelligence is the Engine of the Customer’s Journey

eLearningworld News from US Desire to feel a sense of belonging, to succeed in life or to feel secure is some of the emotional motivators that connect the customers to a brand and to make them finishing a purchase and keep coming back. Research published in Harvard Business Review shows …