• Advertising

Using Neuroscience and eBooks for Native Advertising

Mike Templeman identifies in Forbes five points of how to include neuroscience research in your native advertising and content marketing. Below we will use these points connected with using eBooks in the content marketing strategy. The concept basically is focusing on emotions and to keep it simple in order to boost engagement. The engine is interactivity. Step 1 Emotions. Focus on emotions to wake up the brain. With an enhanced eBook with the possibility to use different… Continue reading