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Renaissance for Design Studies

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In an age where originality is hard-currency and where everything that starts with “mass” is seen as a gust from the past, designers often are what stands between market success and failure. It is an environment where intuition and preferences should be fed with a pleasant experience, not like before when everybody was offered more of the same thing as everybody else. This means that the image of the starving artist of 20th Century now has endless opportunities for a very prosperous future in the business world both as an employee and as an independent designer company startup. A Gartner Research report shows that 89% of the companies believe that customer experience will be their primary basis for competition by 2016, versus 36% four years ago. Design studies are the main road to open up these extraordinary opportunities of the digital age.

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