The old industrial society was built with systemic plans, labour division and growing mass markets with the one-size-fits-all concept. All of this has proven to be contra-productive in shaping the evolving digital society. In this spirit, and if we turn the outlook to find a workable method, we will find design thinking. Here follow two interesting perspectives of how to shape the society from the prerequisites of design thinking. In a speech at Singapore University of Technology, the Prime Minister of Singapore, Lee Hsien Loong, said the following: “Good design thinking was a key reason for Singapore’s successful journey from the third world to first, and it will be critical in the country’s future transformation, for it to remain an outstanding city in the world”. And he continued: “…nothing we have today is natural, or happened by itself.” In this perspective humans have been the main driving force by constantly coming up with new ideas, developing the ideas into prototypes, and further to workable solutions for the benefit of the people. This is also the very essence of design thinking and according to the Prime Minister now is the time to boost a new era of rebuilding and reimagining the country. In a similar approach the CEO of IDEO, Tim Brown says the following in an attempt to convince leaders to transform their organisations with design thinking: “At a moment in time when we are constantly being surprised by what we thought was not feasible is feasible. (…) We are all designers. We are all shaping the world at some point … with some sort of intention.” Sources: ChannelNewsAsia and HolmesReport
PM of Singapore and the CEO of IDEO on Design Thinking to shape the World
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