The author and marketing consultant Mark W. Schaefer identifies in
Harvard Business Review seven marketing practices that HR can benefit from. Basically, successful marketing of products and services are the most important key for a company’s health and development, which would make the use of marketing practices in HR inevitable. Schaefer’s first advice for HR units is to compete for talent like businesses get customers, another advice is to become more human/personal in the approach with help of digital technology, since it is an excellent tool to break down old grey walls with increased engagement as a result, as well as to help employees to build and develop their personal brand. Source: Harvard Business Review
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