Digitalization is transforming the book publishing industry. The days are gone when the author had to rely on that a publishing house would accept his or her work. Since the walls to the book market were too high to be entered in any other way. The publisher took care of editing, copyediting, cover design, formatting, proofreading, print book design, audiobook narration and production, marketing and advertising. Today, a myriad of start-up book-publishing-services are growing on the web. This is turning the book market into an a la carte for the author that can choose what she wants to do herself and which services to use. According to Bowker, about 460 000 titles were self-published in the US in 2013. Self-published books accounted for 31% of all e-book sales in the Kindle Store in 2014. Sources: Financial Times and Bowker and WiseInkblog
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