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In a new global forecast the gamification market is expected to grow from $1.65 billion in 2015 to $11.10 billion by 2020. The speedy growth of social media is driving the gamification market as well as the BYOD, bring your own device-development, among businesses. Another aspect is that gamification mechanisms are well-equipped to bring added value both for employees and customers. It is especially effective for marketing, sales and brand management since the main benefit is that it can bring engagement to a brand, product and service. The forecast from MarketsandMarkets also shows that North America is the leader in the development but that the Asian-Pacific is expected to be major adopters of gamification technology until 2020, while Europe still will be lagging behind. Source: Press Release PRNewswire