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Research of 168 large companies’ sales-methods by Accenture Institute for High Performance shows that 76% are targeting higher sales growth with machine learning. In the meaning that AI software is continually learning from big data and serves the human sales force in real time with improved business intelligence to increase sales and improve marketing. The authors of the report, H. James Wilson, Narendra Mulani and Allan Alter, identify three dimensions where AI helps the sales-processes. It brings clarity to data, secondly, it improves prospects of data-driven experimentation, and thirdly it automates administrative tasks which bring more time to sell for the human sales force. Source: MIT Sloan Management Review