Category: <span>Interactive storytelling</span>

Category: Interactive storytelling

Books are dead and boring … not at all, on the contrary

In the 2009 PISA-survey of student knowledge in various subjects, digital reading comprehension was included for the first time. Sixteen OECD-members and three partner-countries took part. The results showed no direct relationship between more computer-use and higher digital reading comprehension. However, there was a direct correlation between the skills to …

Using Neuroscience and eBooks for Native Advertising

Mike Templeman identifies in Forbes five points of how to include neuroscience research in your native advertising and content marketing. Below we will use these points connected with using eBooks in the content marketing strategy. The concept basically is focusing on emotions and to keep it simple in order to boost engagement. …

Rethink millennials habits on storytelling and shortcuts

Large-amounts of short information-chunks are overflowing us. Meaning and understanding are breached in favour of shortcut demands. The development of the digital world is in this line of thinking just another step in the development of the industrial society’s mass-production and mass-media. Where quantity always is more important than quality. …

The Return of the Higher Education Republic

During the Renaissance scholars and students were wandering between the growing amount of universities searching for the knowledge and engaging environments of their own choice. As the centuries went by this goal was abandoned in favour of the nations’ demands. Especially from the 19th Century and onwards the main goal …

The impact of Characters in Storytelling, new research

New research from McMaster University in Canada shows new interesting results on the impact of one of the most ancient and engaging art forms, namely storytelling. The focus of the research was the mechanisms of storytelling and the results show: “… that no matter how a narrative is expressed—through words, …

A detailed Guide of how to protect your Children in the Digital World

Updated version! With the full guide of how to protect your Children in the Digital World Schoolwork on the web, online games, and social media, the activities are endless and engaging in the digital world. But especially for children this environment also includes a lot of dangers and as parents can …