Stories about digital storytelling and publishing 4.0 with a special focus on interactive books and integrated storytelling.
Episode 2: About developing interactivity in stories
Pure information is one-dimensional and often lacks the ability to ensure the receiver of the truthfulness of what is communicated. Since such computer-like data is really boring and does not form bridges to engagement. The solution is that you need something to satisfy the audience’s emotional intelligence, which means your …
“Talk to Books” is a new form of search where you ask questions and Google’s AI reads and selects small pieces from the world library of books that produce the answer. This is a new kind of search where using sentences will in most cases get better results than using …
In a global forecast, the gamification market is expected to grow to €10 billion by 2020. It is driven e.g. by that gamification mechanisms are well-equipped to bring added value both for employees and customers. As it is especially effective for marketing, brand management and as an engaging feature in …
In the 2009 PISA-survey of student knowledge in various subjects, digital reading comprehension was included for the first time. Sixteen OECD-members and three partner-countries took part. The results showed no direct relationship between more computer-use and higher digital reading comprehension. However, there was a direct correlation between the skills to …
Curiosity builds bridges between what you already know and what you want to know. The engine for curiosity is interactivity that can be formed with an almost unlimited amount of methods, design and techniques. This could mean the interactivity between the reader and the printed story. Between the viewer and …
Mike Templeman identifies in Forbes five points of how to include neuroscience research in your native advertising and content marketing. Below we will use these points connected with using eBooks in the content marketing strategy. The concept basically is focusing on emotions and to keep it simple in order to boost engagement. …
Large-amounts of short information-chunks are overflowing us. Meaning and understanding are breached in favour of shortcut demands. The development of the digital world is in this line of thinking just another step in the development of the industrial society’s mass-production and mass-media. Where quantity always is more important than quality. …
During the Renaissance scholars and students were wandering between the growing amount of universities searching for the knowledge and engaging environments of their own choice. As the centuries went by this goal was abandoned in favour of the nations’ demands. Especially from the 19th Century and onwards the main goal …
New research from McMaster University in Canada shows new interesting results on the impact of one of the most ancient and engaging art forms, namely storytelling. The focus of the research was the mechanisms of storytelling and the results show: “… that no matter how a narrative is expressed—through words, …
Updated version! With the full guide of how to protect your Children in the Digital World Schoolwork on the web, online games, and social media, the activities are endless and engaging in the digital world. But especially for children this environment also includes a lot of dangers and as parents can …
