Stories about digital storytelling and publishing 4.0 with a special focus on interactive books and integrated storytelling.
Episode 2: About developing interactivity in stories
Education is one thing, and working life put into practice something else, or is it? Many business schools are now experimenting with virtual reality. To make the learning experience more authentic to what is waiting outside the doors of the university. Business theory education thereby is complemented with actual training …
Designing an invisible interaction that plays with the senses are a key trend in design thinking, where the experience of the receiver somehow beyond the visual outlook should be hands-on-useful. This could mean sound, touch or something else that attract attention for the human senses. Designing for the senses Hana Tanimura, …
In our Swedish edition, we have published a series of stories about book publishing as a source of transformation both at the birth of the industrial society and now in pioneering years of the digital society. In the former transformation the focus of our stories was directed on two protagonists …
A research study based on University of Michigan survey project “Monitoring the Future” that has run since 1975 shows that only 16% of US teenagers read books outside school education, while in the 1970s the number was 60%. TV and cinema show a similar decrease in attention from teenagers. At …
Pure information is one-dimensional and often lacks the ability to ensure the receiver of the truthfulness of what is communicated. Since such computer-like data is really boring and does not form bridges to engagement. The solution is that you need something to satisfy the audience’s emotional intelligence, which means your …
“Talk to Books” is a new form of search where you ask questions and Google’s AI reads and selects small pieces from the world library of books that produce the answer. This is a new kind of search where using sentences will in most cases get better results than using …
In a global forecast, the gamification market is expected to grow to €10 billion by 2020. It is driven e.g. by that gamification mechanisms are well-equipped to bring added value both for employees and customers. As it is especially effective for marketing, brand management and as an engaging feature in …
Mike Templeman identifies in Forbes five points of how to include neuroscience research in your native advertising and content marketing. Below we will use these points connected with using eBooks in the content marketing strategy. The concept basically is focusing on emotions and to keep it simple in order to boost engagement. …
Large-amounts of short information-chunks are overflowing us. Meaning and understanding are breached in favour of shortcut demands. The development of the digital world is in this line of thinking just another step in the development of the industrial society’s mass-production and mass-media. Where quantity always is more important than quality. …
During the Renaissance scholars and students were wandering between the growing amount of universities searching for the knowledge and engaging environments of their own choice. As the centuries went by this goal was abandoned in favour of the nations’ demands. Especially from the 19th Century and onwards the main goal …
