To empower your business and boost engagement interactive storytelling with genuine and interest-awakening content can pave the way. As it is interactive and is packaged according to the company’s target group’s preferences. Social media is, of course, a great channel to drive such engaging information and strengthen the brand. Besides the interactivity that can be created via social media in the appearance of dialogue, multimedia, comments, texts, design etc. This is where the business shows parts of its brain-capacity, in the form of e.g. functionality and worldview. Then the next step is to make the users/stakeholders deepen their engagement with the business, in order to interact more with the organisation. To make this happen the business also has to show its heart and soul. Other packaging of content is often required to achieve this with the focus on collaboration, deepening, drive curiosity and entertainment.
Interactive storytelling in a Digital World
This can be done in many different ways in the digital world. When it comes to internal stakeholders, namely employees and contractors this could be an event of further training via interactive books and apps. It could be directly directed on the company’s business or related subject-fields to improve competence and thereby the efficiency of the organisation. In order to increase the engagement, integration of gamified mechanisms is a workable solution. Since it makes use of the engaging characteristics that game-methodology produce. Different forms of bonuses when the user reaches new levels, finishes assignments, reaching a level of points and so on. In this way, a business environment is built with employees and contractors that always want to improve and reach higher levels, accomplish new tasks, find new solutions. This can also form the foundation of a more entrepreneurial culture in all parts of the business.
We offer to create interactive stories modules and other forms of interactive books and other forms of engaging gamified apps. The development of interactive books and apps is made on our platform for integrated storytelling. Learn more about interactive books and Storyteller for Business