User-generated content is an important trend within the field of content marketing, but how do you engage people to become a part of such a collaborative environment? As market research shows that 70 percent trust user-generated content over content directly from the source. But what encouragements are there to be successful, here are some ideas. Be personal, make your content interactive to make the audience respond in the form of comments, reviews and simply rate, as well as writing stories about your product, service or brand. Besides social media in general, gamification could be a trigger to boost the engagement in such environment, not only to collaborate with you and your brand but to transform the audience into collaborators for mutual success.
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Design thinking to target people and their needs
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Focus on long-term to find the right spots
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Engagement with dynamic content
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