Design finding its way to the core of business organizations as a source of transformation. But the development does not concern aesthetics as the term imply. Instead, it changes the way people work as a response to new market realities and the force of digitization.
Design Thinking brings empathy
Empathy is one of the main driving forces of design thinking where the focus is set on users’ experiences, especially their emotional ones. Another is the use of a work-method with a discipline of prototyping. Where the prospects of failure are calculated in a trial and error mood. In general, design thinking transforms the organization into an interactive (both with technology and humans) and developing a flexible organizational culture. This in contrast to the machine thinking of the Industrial Age.