Strategy and tools for marketing in the digital era

George S. Day, Professor of Marketing at Wharton Business School, identifies the interplay of three transformative driving-forces to manage marketing activities in the digital age.     Firstly, the impact of digital technologies Secondly, the changing role of the Chief Marketing Officer (CMO) Thirdly, emerging organizational design. Marketing strategy from …

Job skills trends with focus on performance, health and tech

The transformative forces of the technological revolution include a set of broader socio-economic, geopolitical and demographic drivers of change. The interaction between the drivers creates developments in multiple directions where the interconnection in between makes them intensify one another even more. However, instead of focusing on jobs that will disappear …

Cost effective 3D-printing with up to ten materials

3D-printing is seen as one of the most vital technologies in building Industry 4.0. But still, the usefulness can be questioned since cost-effective 3D-printers only print one material at the time. This limits its scope of production dramatically. Even a more advanced 3D-printer that can manage three materials (cost around …

Blockchain technology impact on Education

A report called “Blockchain in Education” from the European Commission shows the prospects blockchain technology impact on education and its potential to transform the field. The main conclusion is that: “Blockchain technology can help improve old models of data management and bring benefits to learners and educational institutions in the EU …

Keys to build a tech-friendly Work Environment – according to a new survey

A new Gallup/Northeastern University study shows that 73 percent of U.S. workers say artificial intelligence will eliminate more jobs than it creates. This should be seen in the light of that 47% of jobs in the U.S. today are at risk of being replaced within the next 20 years. At …