The origins of storytelling give evidence of a shared cultural history

The origins of storytelling The power of an engaging story can change the world or keep it on its tracks. In this perspective fairy tales that lived on for hundreds of years has shown to be a powerful timeless source to influence societies. Recent research from Durham University anthropologist Dr …

The Publishing Industry towards a new Reality

Digitalisation is transforming the whole publishing industry, new business models that profoundly decreasing the dependency of the old is appearing and getting consolidated. In this spirit, the publishing companies are streamlining their cost structures, strengthening their balance sheets and restructuring their portfolios. The revenues for newspapers is becoming more diversified. …

How to Engage with Gamification for Serious Results

Add game mechanics with engaging triggers like exploring, gaining recognition for efforts in real time, advancing on the Leaderboard, choosing and refining strategy, gaining new knowledge and skills are features that interact with the human mind. Then put all this in a real-world scenario. The outcome is gamification and a …

Rethink millennials habits on storytelling and shortcuts

Large-amounts of short information-chunks are overflowing us. Meaning and understanding are breached in favour of shortcut demands. The development of the digital world is in this line of thinking just another step in the development of the industrial society’s mass-production and mass-media. Where quantity always is more important than quality. …

The Return of the Higher Education Republic

During the Renaissance scholars and students were wandering between the growing amount of universities searching for the knowledge and engaging environments of their own choice. As the centuries went by this goal was abandoned in favour of the nations’ demands. Especially from the 19th Century and onwards the main goal …

“If history were taught in the form of stories…”

Therese Fowler writes: “The history of storytelling isn’t one of simply entertaining the masses but of also advising, instructing, challenging the status quo.” In other words, good stories told in an engaging way are like oil for the brain to tear down walls and boost understanding. Since a story helps …

Five skills that make innovative leaders

In Harvard Business Review, Katherine Graham-Leviss, the founder and president of XBInsight, present the result and analysis of the competency data on nearly 5000 business leaders that the company has collected. The outcome shows that innovative leaders have five skills in common: Manage risk Demonstrate curiosity Lead courageously Seize opportunities …

Publishing 4.0 trends on a new playground

Researchers from Friedrich-Alexander-Universität in Erlangen-Nürnberg have developed ten proposals to provide publishers with inspiration to concepts for new business models. “The key element of publishing 4.0 is the customer-driven approach,” Jörn Fahsel, said, he is a doctoral candidate at Institute of Book Studies (E-publishing and Digital Markets) and a member …

The impact of Characters in Storytelling, new research

New research from McMaster University in Canada shows new interesting results on the impact of one of the most ancient and engaging art forms, namely storytelling. The focus of the research was the mechanisms of storytelling and the results show: “… that no matter how a narrative is expressed—through words, …