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Integrated Storytelling in Interactive Books for Everybody

Integrated Storytelling in Interactive Books for Everybody

The world, according to the management guru Peter Drucker, consists of two kinds of people: Readers and Listeners. With these words, he is referring to how we learn and process information. In this spirit, different people prefer different environments when they learn or perform other engaging tasks. Some prefer a printed book or an audiobook. Others prefer a digital makerspace or a real lab to actually create in a learning by doing approach, or a… Continue reading

Books are dead and boring … not at all, on the contrary

Books are dead and boring ... not at all, on the contrary

In the 2009 PISA-survey of student knowledge in various subjects, digital reading comprehension was included for the first time. Sixteen OECD-members and three partner-countries took part. The results showed no direct relationship between more computer-use and higher digital reading comprehension. However, there was a direct correlation between the skills to navigate to relevant pages on the web and high digital reading comprehension. Navigation is a key component The study’s authors’ made the following conclusion: “Navigation… Continue reading

Human interaction: Offline- and online interactivity in learning

Human interaction: Offline- and online interactivity in learning

Learning design is tech-neutral, which means even though the term was born in our tech-savvy digital age, it works equally good for offline traditional education. Since what you want to accomplish with your learning design is the best possible mix of interaction that works for all students. Patricia Santos writes in Clomedia.com: “If you’re not seeing high levels of learner engagement, skills transfer or business impact the first step toward a solution may be to improve… Continue reading

Designing a Brand Story strategy for dynamic Interaction

Designing a Brand Story strategy for dynamic Interaction

Stories and storytelling is a handiwork designed to engage with the human mind. While data is its own form of poetry, in the first step mostly workable for computers and digital applications, to in the next step make them be able to assist you to simplify tasks in your everyday life and working life. Data is thereby for simplification and measuring. While storytelling can open new horizons for people and engage to improve and reach goals.… Continue reading

Brand Management transforms to Brand Publishing

Brand Management transforms to Brand Publishing

Brand management is a 20th Century term that is now transforming into the sharing economy. The outcome is that the broadcasting of values and design and events is becoming more of publishing of engaging content and collaboration with an audience. Meaning that the focus more is on the direct interaction with the audience that becoming collaborators in building the brand. Act like a publisher Greg Satell, business consultant writes in Harvard Business Review: “… marketers… Continue reading

To be an interactive storyteller

To be an interactive storyteller

Curiosity builds bridges between what you already know and what you want to know. The engine for curiosity is interactivity that can be formed with an almost unlimited amount of methods, design and techniques. This could mean the interactivity between the reader and the printed story. Between the viewer and a video- or sound-sequence or to actually interact in or with the content in different ways. It is in this interactivity where the magic and… Continue reading

Using Neuroscience and eBooks for Native Advertising

Using Neuroscience and eBooks for Native Advertising

Mike Templeman identifies in Forbes five points of how to include neuroscience research in your native advertising and content marketing. Below we will use these points connected with using eBooks in the content marketing strategy. The concept basically is focusing on emotions and to keep it simple in order to boost engagement. The engine is interactivity. Step 1 Emotions. Focus on emotions to wake up the brain. With an enhanced eBook with the possibility to use different… Continue reading

Virtual Reality for Publishing and Learning Design

Virtual Reality for Publishing and Learning Design

Virtual Reality will have a great impact on future publishing and learning is a trend that acknowledged by many sources. But what is really the benefits when using VR in practice within these areas. Let’s turn to journalism as an interesting example. Virtual Reality for Publishing In a study from Penn State University, the participants described the experience of VR-journalism in comparison to text-based articles as that VR-experiences produced a better sense of presence. In this… Continue reading

The origins of storytelling give evidence of a shared cultural history

The origins of storytelling give evidence of a shared cultural history

The origins of storytelling The power of an engaging story can change the world or keep it on its tracks. In this perspective fairy tales that lived on for hundreds of years has shown to be a powerful timeless source to influence societies. Recent research from Durham University anthropologist Dr Jamie Tehrani, and folklorist Sara Graça da Silva, from the New University of Lisbon, shows that fairy tales like “Beauty and the Beast” is much… Continue reading

The Publishing Industry towards a new Reality

The Publishing Industry towards a new Reality

Digitalisation is transforming the whole publishing industry, new business models that profoundly decreasing the dependency of the old is appearing and getting consolidated. In this spirit, the publishing companies are streamlining their cost structures, strengthening their balance sheets and restructuring their portfolios. The revenues for newspapers is becoming more diversified. Instead of an exclusive focus on traditional advertising and subscription. Digitalisation is adding more value in the form of revenue from broadcasting, digital properties, new… Continue reading