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To be an interactive storyteller

To be an interactive storyteller

Curiosity builds bridges between what you already know and what you want to know. The engine for curiosity is interactivity that can be formed with an almost unlimited amount of methods, design and techniques. This could mean the interactivity between the reader and the printed story. Between the viewer and a video- or sound-sequence or to actually interact in or with the content in different ways. It is in this interactivity where the magic and… Continue reading

Using Neuroscience and eBooks for Native Advertising

Using Neuroscience and eBooks for Native Advertising

Mike Templeman identifies in Forbes five points of how to include neuroscience research in your native advertising and content marketing. Below we will use these points connected with using eBooks in the content marketing strategy. The concept basically is focusing on emotions and to keep it simple in order to boost engagement. The engine is interactivity. Step 1 Emotions. Focus on emotions to wake up the brain. With an enhanced eBook with the possibility to use different… Continue reading

Virtual Reality for Publishing and Learning Design

Virtual Reality for Publishing and Learning Design

Virtual Reality will have a great impact on future publishing and learning is a trend that acknowledged by many sources. But what is really the benefits when using VR in practice within these areas. Let’s turn to journalism as an interesting example. Virtual Reality for Publishing In a study from Penn State University, the participants described the experience of VR-journalism in comparison to text-based articles as that VR-experiences produced a better sense of presence. In this… Continue reading

The origins of storytelling give evidence of a shared cultural history

The origins of storytelling give evidence of a shared cultural history

The origins of storytelling The power of an engaging story can change the world or keep it on its tracks. In this perspective fairy tales that lived on for hundreds of years has shown to be a powerful timeless source to influence societies. Recent research from Durham University anthropologist Dr Jamie Tehrani, and folklorist Sara Graça da Silva, from the New University of Lisbon, shows that fairy tales like “Beauty and the Beast” is much… Continue reading

The Publishing Industry towards a new Reality

The Publishing Industry towards a new Reality

Digitalisation is transforming the whole publishing industry, new business models that profoundly decreasing the dependency of the old is appearing and getting consolidated. In this spirit, the publishing companies are streamlining their cost structures, strengthening their balance sheets and restructuring their portfolios. The revenues for newspapers is becoming more diversified. Instead of an exclusive focus on traditional advertising and subscription. Digitalisation is adding more value in the form of revenue from broadcasting, digital properties, new… Continue reading

How to Engage with Gamification for Serious Results

How to Engage with Gamification for Serious Results

Add game mechanics with engaging triggers like exploring, gaining recognition for efforts in real time, advancing on the Leaderboard, choosing and refining strategy, gaining new knowledge and skills are features that interact with the human mind. Then put all this in a real-world scenario. The outcome is gamification and a boosted environment to engage to reach your organisational goals. As Professor Nick Flor at Anderson School of Management writes: “Primitive humans evolved an innate affinity… Continue reading

Rethink millennials habits on storytelling and shortcuts

Rethink millennials habits on storytelling and shortcuts

Large-amounts of short information-chunks are overflowing us. Meaning and understanding are breached in favour of shortcut demands. The development of the digital world is in this line of thinking just another step in the development of the industrial society’s mass-production and mass-media. Where quantity always is more important than quality. Besides new technology especially younger generations, New Millennium Learners, are often criticised to be the main driving force of this development. However, it is time… Continue reading

The Return of the Higher Education Republic

The Return of the Higher Education Republic

During the Renaissance scholars and students were wandering between the growing amount of universities searching for the knowledge and engaging environments of their own choice. As the centuries went by this goal was abandoned in favour of the nations’ demands. Especially from the 19th Century and onwards the main goal was to build a powerful nation-state. In this spirit, the equation of education during the past two centuries has been that the nation has acknowledged… Continue reading

“If history were taught in the form of stories…”

“If history were taught in the form of stories…”

Therese Fowler writes: “The history of storytelling isn’t one of simply entertaining the masses but of also advising, instructing, challenging the status quo.” In other words, good stories told in an engaging way are like oil for the brain to tear down walls and boost understanding. Since a story helps the reader decode new words more easily. This is empowered by the reader’s motivation to follow the progress and learn something new. According to Uri… Continue reading

Human versus Machine: Learning skills

"Making robots easier to live and work with"

Learning to speak a new language brings health benefits and in addition. We could be predisposed to speak more than one language, new research suggests. In this spirit, multilingualism has shown to have social, psychological and lifestyle advantages as well as direct health benefits like faster recovery from a stroke or delaying dementía. Something that could mean that to reach your brain’s full potential and to “empower” it, multilingualism is a great practice. This is… Continue reading