Storyteller for Business – Bringing a unique set of experiences

Every age has its innovative format for storytelling. The oral tradition proceeded to innovations like the printed book’s texts and illustrations, to proceed to move image and sound in the form of film, radio and TV. What is significant is that the power of a good story independently of format …

Strategy and tools for marketing in the digital era

George S. Day, Professor of Marketing at Wharton Business School, identifies the interplay of three transformative driving-forces to manage marketing activities in the digital age.     Firstly, the impact of digital technologies Secondly, the changing role of the Chief Marketing Officer (CMO) Thirdly, emerging organizational design. Marketing strategy from …

Integrated Storytelling in Interactive Books for Everybody

The world, according to the management guru Peter Drucker, consists of two kinds of people: Readers and Listeners. With these words, he is referring to how we learn and process information. In this spirit, different people prefer different environments when they learn or perform other engaging tasks. Some prefer a …