Featured

Integrated Storytelling in Interactive Books for Everybody

The world, according to the management guru Peter Drucker, consists of two kinds of people: Readers and Listeners. With these words, he is referring to how we learn and process information. In this spirit, different people prefer different environments when they learn or perform other engaging tasks. Some prefer a …

Books are dead and boring … not at all, on the contrary

In the 2009 PISA-survey of student knowledge in various subjects, digital reading comprehension was included for the first time. Sixteen OECD-members and three partner-countries took part. The results showed no direct relationship between more computer-use and higher digital reading comprehension. However, there was a direct correlation between the skills to …

Human interaction: Offline- and online interactivity in learning

Learning design is tech-neutral, which means even though the term was born in our tech-savvy digital age, it works equally good for offline traditional education. Since what you want to accomplish with your learning design is the best possible mix of interaction that works for all students. Patricia Santos writes in …

Using Neuroscience and eBooks for Native Advertising

Mike Templeman identifies in Forbes five points of how to include neuroscience research in your native advertising and content marketing. Below we will use these points connected with using eBooks in the content marketing strategy. The concept basically is focusing on emotions and to keep it simple in order to boost engagement. …

The origins of storytelling give evidence of a shared cultural history

The origins of storytelling The power of an engaging story can change the world or keep it on its tracks. In this perspective fairy tales that lived on for hundreds of years has shown to be a powerful timeless source to influence societies. Recent research from Durham University anthropologist Dr …