The iconic game and entertainment brand Atari announced a deal with GSD Group, an innovation and strategy agency, that acquire 
the rights to build video game-themed Atari Hotels in the United States. The vision is to build a unique lodging experience with fully immersive experiences for every age and gaming ability. The concept includes the latest of Virtual and Augmented Reality technology. And it also features state-of-the-art venues and studios to accommodate esports events, an all-inclusive for gamers.
All-inclusive for Gamers
More than 2.5 billion gamers across the world spent more than $152.1 billion (US) on games in 2019 alone. This is an increase of +9.6% from the year before. The vision seems to have great prospects. The first hotel now is being built in Phoenix, and it planned to be followed by Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco, and San Jose. Napoleon Smith III.partner at GSD Group comments in the following way:
“When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel we were going for. Let’s face it, how cool will it be to stay inside an Atari?!”
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